“Once upon a time there was a king, and the king commissioned his favourite wizard to create a magic mirror. This mirror didn’t show you your reflection. It showed you your soul - it showed you who you really were.
The wizard couldn’t look at it without turning away. The king couldn’t look at it. The courtiers couldn’t look at it. A chestful of treasure was offered to anyone who could look at it for sixty seconds without turning away. And no one could.”
Martin Amis, The Zone of Interest
Whenever I hear anyone use the words "alchemy" or "alchemist" I think of the John Finnemore sketch:
https://www.youtube.com/watch?v=8i7g5em_Iug
They've gone from Bre-montre to Bre-monstrosity.
Still, at least the prices are the same.