Another interesting take on the whole thing from Watch & Wound: https://wornandwound.com/our-reactio...remont-rebrand
I find myself agreeing with quite a lot of Zach Weiss' opinion (writing the latter half of the piece). I've not been a particular fan of the design aesthetic of the 'old' Bremont but a few pieces looked ok, but the new designs are just a car crash.
If you go to Davide Cerrato's instagram, there's some short video clips of the new watches, which don't make them look any better than the pictures IMO. The negative comments make for some amusing reading though.
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