Bit of an over-reaction. A little understanding of Eddie's or any other small business, and the fact that he ships these watches himself would mean you could appreciate that if someone gets an order wrong it's not the owner's responsibility, and he probably doesn't have the time, to go chasing you. I don't know of many businesses that would chase a customer, rather it's up to the customer to get their information right. Something tells me you have an unconscious tendency to get satisfaction from acting as a disgruntled customer and complaining, which in this case has prevented you from getting what you originally wanted; the watch itself.
You should know that there is probably another batch of these being released next week.