Symptomatic of a lot that is wrong with society.
Hype for poor-quality mass-produced goods causing inflated prices, like celebrity culture inflating the worth of value-less "stars".
The appallingly cheap throw-away nature of these is camoflaged by the application of a brand that should have been allowed to keep its dignity.
Watches and horology should (imho) be all about quality (even at the value end of the market).
No-one will ever lovingly handle one of these, wistfully remembering how their parent wore it through thick and thin.
An exercise in pointless consumption