Somewhat late into this thread, but nevertheless a real interesting one! As for me, I could not care less if the 'real' Bond watch is a Sub, Explorer, SMP or whatever. I buy/wear a watch because I like it & not because a fictional character by the name of James Bond does, although no doubt others will. Mind you I will concede that currently the appearances of the Rolex outweigh those by Omega - but in several years time that will (in all probability) change. So, if that does come to pass, will the 'real' Bond watch then become the SMP?