I like it and may pick up a non limited edition in the new style once they come put but compared to the Gshock MRG B5000 which is only £3200, made of higher grade titanium (and cobarion), finished to a higher standard with a better bracelet and clasp, and has a much better module I just can't see many people in the £3-£4k digital watches space going for one of these over the MRG Gshock squares.