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Fair point.

their current market is different to anything previous as the world is different to anything previous. They may have done something similar in the 80s but we certainly didn't have Instagram back then.

Seems to be. For example, just do a web search for 'gold plated cars in Dubai'.

As a non Rolex enthusiast, I took one look at the gold Sea Dweller and simply thought that Rolex are starting to pander to their current market. Wealth in China, the Middle Eastern countries and...

while I agree with your sentiment, I don't mind a bit of a look but don't touch launch. Think of the now defunct Victorias Secret Fashion Show from a straight mans point of view. Worth a look once a...