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Incredibly confusing.

The font in the email for "Altitude" is the new Bremont font, but then a different font is used on the website.

I'd noticed their latest mailshot didn't include any of the new watches.

Everywhere seems to have Bremont on sale. I'd hazard a guess they've been told to ditch the old stock ahead of the new range:

This looks rather good value for money.
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It was a very tough sell, but has been growing on me. In the mean time the Fury and Audley were beautiful.

I wonder at what point the brothers knew it was all going to change - it felt like...

The old watches can at half price. I've never bought a Bremont at full RRP.

To be fair very few watches hold their value. Will be interesting to see what happens on the used market.

I'm hoping for the opposite. Quite fancy a half price Fury.

The brothers and the brand were the classic underdog that many of us wanted to succeed. Along that journey we may not have all loved what they made, but for a small independent they had fantastic...

What the hell is that!?!?!

Awful watches, terrible change of strategy. Meaningless new logo.

The design feels a whole class below where they were previously.

On the plus side retailers will have to discount the now...