Autavia to be reissued in 2017

[Toshk]

https://www.hodinkee.com/articles/an...e-made-in-2017

[.olli.]

i hope it won't say tag on the dial!

[learningtofly]

Perfect. I wonder what'll be inside it.

[W44NNE]

Please don't make it larger TAG Heuer! I'd love a modern version of that to be true to its origins. This could really be my first TAG in a good while 👍👍

[andrew]

i hope it won't say tag on the dial!

Yes because that would give it away :D

[Scepticalist]

My second choice but I may well still give it a try depending on the many factors already mentioned above.

I know that sense isn't in great supply sometimes, but surely it would be a little ridiculous to run a competition to choose a design, then change the design by putting a date window on it for release?

[nunya]

Tag Heuer design team have run out of ideas, not only can they not design a new watch, they can't even decide which old model to reissue.
So they've used the competition marketing trick. Get Joe Public to make the decision as well as raising brand awareness all on the cheap

[soesgsxr]

surely a beautifull reissue but probably to big sized and to expensive for me! List price i read on the dutch watforul is going to be around 5700 euro!

[andrew]

So they've used the competition marketing trick. Get Joe Public to make the decision as well as raising brand awareness all on the cheap

Or, harnessing the power of social media and the internet and ensuring maximum demand? I don't think much of soc med but since this is the only watch they've "put out to tender", why not? I mean, what do you think of their in-house designs? I bet it's not complimentary.

[sinster]

I would like one but it'll be interesting to see what powers it, how much it is and if they release a raft of them now. I would guess there'll be no mention of tag!

Sent from my GT-I9505 using Tapatalk

[Tony-GB]

That is absolutely gorgeous. I hope Biver doesn't cock it up with Wiz Khalifa or Vanilla Ice as the ambassadors for this piece.

[Foxy100]

I wonder if they'll tailor the watch to whatever movement they have to hand or find a movement to fit the watch? Just as long as they don't feel the need to squeeze in a date window at 4:30.

[kaiserphoenix]

I wonder if they'll tailor the watch to whatever movement they have to hand or find a movement to fit the watch? Just as long as they don't feel the need to squeeze in a date window at 4:30.

Yep, please please do not add a DATE!!!

On a side note, is this going to be a limited edition?

[Deckard81]

Yep, please please do not add a DATE!!!

On a side note, is this going to be a limited edition?

I hope not. Otherwise it'll be snoopy all over again.

[waser]

Ooooo. I like! Wonder what the ball park price will be?


Sent from my iPhone using Tapatalk

[mark.wilo13]

Hopefully it is around 38 to 40mm in size. No doubt it will be the size of all the monster Carreras they have been releasing.


Mark Williams on IPhone Taptalk

[Peixian]

cater for my tasty, it is the piece that i like very much. my cup of the tea. amazing

[ZIM]

This looks great. Let's hope they don't ruin it by going over 38/40mm.

[JasonM]

I wonder if they'll tailor the watch to whatever movement they have to hand or find a movement to fit the watch? Just as long as they don't feel the need to squeeze in a date window at 4:30.

Bet they do.

[Itsguy]

You think TAG-Heuer bothers with WIS forums??

Actually I wouldn't be surprised if marketing departments in general paid more attention to blogs and forums than in the past. Increasingly people turn to them when making purchasing decisions and take the old school media with a pinch of salt, and they know that.

[TimeOut]

I don't see how this is lazy marketing in the slightest, Rob Vicar/Nunya trolltastic trolling troll.

Just seems like they're trying to give us a bit of choice and the chance to own a factory reissue of one of the coolest watches from the last half a century.