Any idea what the OP36 126000 will now cost after the price hike?
Any idea what the OP36 126000 will now cost after the price hike?
Not really. The price of everything seems to have rocketed in the last 2 years and inflation is running away. Just look at house prices, fuel, home energy costs, car prices, eating out etc. If anything Rolex could double the price rises and to kind of quote you ‘get away with it’.
The issue is not being able to buy one at RRP for 90% of people nowadays.
would this likely also apply to Tudor pieces?
Sad times. Waiting lists for a steel DJ 41 now approx 1 year.
Love the brand, but lost patience with all the AD BS.
What would you suggest to stop the AD BS?
There are never ending posts on this on forums around the world.
As far as I can see, AD’s get X amount of Rolex watches and XXXXXXXXXX amount of people want to buy them. They can’t, there aren’t enough, nor will there ever be unless/until some of the X’s don’t want them anymore for whatever reason, be it affordability or desire. Rolex will never ever increase the number they make from X to XXXXXXXXXX. Firstly because they can’t increase production that much and secondly they will destroy the brand.
Yes some AD’s may/do sell to greys and some/many make you buy stuff you don’t want if you want to get what you do want. That’s business owners running their businesses how they see fit. Can’t see Rolex being able to police that world wide, not can I see all AD’s agreeing to operate the same world wide. No different to any other business.
For the last 5 years the market has been going this way. We as buyers have created it because we as buyers want Rolexes. Even more of us want what we can’t have. A lot ‘won’t’ be playing the game anymore but they’ll certainly let us know they aren’t playing it regularly.
Anyway that’s a lot of X’s, but I eXpect you were eXpecting that :-)
I think the solution could be quite simple.
You register interest at the AD where they confirm an estimated build/ delivery date timeframe within say a 3 or 6 month period. If your happy with said date you pay a deposit and wait for it to arrive. At least this way you would know you have to wait for example 2, 3 or 4 years.
I personally think what annoys people is the mixed messages and all the games the AD’s play.
The bit I don’t get is the apparent increase in demand versus numbers made. Rolex have always been popular, they used to be cheaper and much more available - and that was back when everyone wore a watch. Now a lot of people don’t bother with a watch, or wear a smart watch instead, the rising prices, lack of availability and service costs have pushed a lot of people out of the market and yet apparently they are now in such demand they can’t make enough. By who? What’s changed? Is it just instagram flexing and show offs and ‘investors’ ? Honest question, I don’t get it.
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Yes totally agreed but it should.
I think it's something that Rolex could easily introduce and stipulate within their AD network. Rolex would only need some sort of portal set up for the AD to access which I guess they possibly have anyway to order watches in.
Long term I do not think the current situation will be good for Rolex and the whole display model thing has only made it worse. You can see the watch but we either are not taking registration of interest or we can register your interest but cannot confirm when you will receive it - Oh but if you buy a load of tat you don’t want we can get you it next month!
Its ridiculous and dated and many people that just want to purchase a nice watch will move on to other brands eventually.
Last edited by boring_sandwich; 28th December 2021 at 14:54.
May well have been said but 4% price rise on a watch you can’t buy might as well be 40%
I do enjoy the irony of this thread. With most manufacturers, a thread about a price increase is an indication to potential buyers that they may want to take the plunge and save themselves a bit of money before the prices go up. With Rolex it's simply a way to inform potential Rolex customers how much extra they will have to pay for the watch that they're waiting for.
As far as the 'AD BS' is concerned, the current situation must be both welcoming and infuriating. In the first instance they know that certain models will easily sell so as long as they can get their hands on them then they have an income and the business keeps afloat. Of course the hindrance is the number of customers (and time wasters) who must call in to an AD to ask for a watch that they can't get and then want to be put on a hypothetical waiting list that some dealers might honour as a courtesy but others might see as extra work that they shouldn't really need to be doing. A waiting list for regular customers seems fine to me but for one off customers, when a watch comes in to stock would you really want to be trying to phone around people, hoping to get through and if some don't answer, keep that waiting list in order until they do answer or would you consider it easier simply to sell the watch to the first person that answers the phone. After all, if it's not a regular customer then in most cases you probably won't see them again. What about the watches that don't sell - are there any and how does the dealer convince the buying public to take one of those instead of jumping on to the hypothetical list because their friends and colleagues will be impressed by that BLNR even thought they don't know what BLNR means.
As others have said, the price rise is pretty much academic when you can’t buy the watch you’d like.
Andy
Wanted - Damasko DC57
Curious, is it just UK ADs business policy models who are the target of negative comments; or is it a global AD network issue?
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used to have the impression that AD couldn't nor allow to sell above the listed price but it seems the caring company has made some concession....
Do those AD still keep cards for another year and forcefully peel off all the plastic stickers...I dare not to walk into AD so just curious
I see Rolex have now updated the prices on there website!
Sub is now £7150!
Yes, 10% for hot SS models, less % for other models.
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£7150 for a base Sub, that’s quite a jump.
£10,300 for the 43mm Seadweller, that's almost an 11% increase from £9,300
£8.6k for a blnr gmt now. In my head that’s still a £6.5k watch so that’s quite an increase in the last couple of years.
The gmt master 2 has increased by almost 50 percent since 2016.
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Does any of this really matter. No one can get one and they are selling far more grey. On the GMT, if that watch was £15k RRP it would still sell.
They will sell anyway. So it’s a great result as always for both sides.
Rolex because they have more profit and the current owner as their watch has just gone up.
Only people that may suffer are grey dealers as I cant see their stock going up to the same level.
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Last edited by Dave+63; 1st January 2022 at 10:11.
Probably haha
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Tudor also look like they’ve had an increase
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The GMT on bracelet, for example, has increased from £3,040 to £3,200.
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