https://www.fratellowatches.com/brem...chmaking/#gref
billionaire walks into a store and walks out with a few items. He ends up loving them so much that he offers to fund the business. This may sound like a plot in a feel-good movie, except it’s not a movie at all. It is, in fact, how the story went, according to high-profile American investor Bill Ackman.
Ackman has purchased a substantial minority stake in British watchmaker Bremont after buying several watches at its brand boutique in Mayfair London. In an interview with the Financial Times, Ackman recalls sending the founders a handwritten note that read, “I admire your company, I love watches and I would love to learn more.” The investment reportedly comes from Ackman’s personal funds rather than his hedge fund company, Pershing Square Capital Management.
In 2019, the board brought in Chris Reynolds from the company’s key shareholder’s management team to orchestrate the operations. He had the mandate to grow Bremont into one of the watch industry’s preeminent brands and engineering companies with the vision and the foundation laid by the Englishes.
Reynolds tells Fratello, “Bremont has been backed by some wonderful investors for a number of years. They believe in what the brand is about. We tend to attract people who have a similar interest in investing and the same vision for the brand as we do — an interest and a passion towards British watchmaking.”
Sticking to the vision
Reynolds continues, “We’re blessed not to be working in this private-equity-type investment environment, which could be very derailing. We’re building a legacy. We’re looking to build a heritage, luxury brand here. And this takes time. But we’ve got patient backers, and we’re patient. We want to do things right and do things in a way that ensures our clients can have their products looked after for years and years to come. We’re setting up for the future.”
The brand’s leaders are fully aware of the importance of longevity and continuity. “We’re now having original Bremont clients bringing their son or daughter for their graduation present, coming in to buy their Bremont watch. And for their entire life, Bremont has been around as a luxury watch brand, “says Reynolds. “So we’re not necessarily the new kid on the block anymore. I mean, in the world of luxury, unless you’re 200 years old, you’re pretty young in real-world terms. We’ve been around for most of the lives of most people that we’re selling to now.”
Quite delusional to say the least based on latest offerings
Originally Posted by TKH
https://www.fratellowatches.com/brem...chmaking/#gref
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