Bremont - what have they done?

[Chris_in_the_UK]

They've just trashed the brand in one release.
I quite like the MB (and would wear one) or the Supernova but I genuinely think that the terranova and that shockingly unattractive new bracelet is going to push MB etc buyers away by association.

Yep.

They arrived with an interesting take on case design across the board and whilst some hated he 'associations' they produced they were very different. The limited edition pieces generally retained value despite some on here hitting on them and the brand grew on the back of a broad spread of mainstream/limited pieces with decent aesthetics.

The new stuff is shite (and I say this as a previous Bremont owner).