I am a new member on here and am staggered at the number of posts that are Rolex related...it seems that there is huge boas to this brand, almost bordering on reverence.

There are so many other brands out there that IMHO, are just as good if not better than the Rolex brand. Are the masses just following and falling for the marketing hype, with the belief that they are buying an investment?? Or is it a lifestyle choice for the army of devotees.

No offence intended to anyone and this is just my personal observation.

Feel free to educate me on why it should be Rolex, Rolex, Rolex.