It is about context. They are a club that did not have the benefit of parachute payments and a squad that cost less than essentially the highest value single player at most clubs they have competed against. Yes, they will get relegated but they showed spirit and fight. If Ipswich get promoted, they will almost certainly do a "Luton" and last one season too, until this ridiculous cocktail of financial fair play but giving clubs a massive advantage through parachute payments is resolved, there won't me many if any teams that achieve more than Luton under their specific circumstances, fortunately for them they'll now join the club of having a big financial advantage in the Championship and will have a good chance to push to bounce back up.