Fashion for teenagers....like "bench".
Back in the early ninetees, the equivalent was "NASA: nice and safe attitude". Ridiculous.
After the phenomenal response to the shell toes thread, I thought I'd try this one...
So what do we think; Superdry, cool or done to death?
Fashion for teenagers....like "bench".
Back in the early ninetees, the equivalent was "NASA: nice and safe attitude". Ridiculous.
Best quality T shirts I have had in a long time. Limited variety IMO.
"Bite my shiny metal ass."
- Bender Bending Rodríguez
we should have a dedicated fashion forum :D
Both. Done to death, but cool IMO
They set the trends now; they had checked shirts out and I though they were mad. Twelve months later every brand had them.
Huge in America, and just taken a huge store in Regent Street.
Very cleverly branded, and gets onto to backs of celebs which is worth million in advertising these days.
The guy behind the designs (originally) was the guy who designed for Bench IIRC, I'd say they have teams of designers now.
Good quality T's that don't shrink and wear well, but done to death. There's a Superdry shop at the outlet village near me so you very rarely go more than half a day without seeing something Superdry.
This is amazing, wind up the forum and watch it go...
That delete button is never far from our leaders finger and he is known to be a fan of M&S :mrgreen:Originally Posted by spud
They can't be that cool because I wear them. Good quality though.
Cool a couple of years back, but now a bit chavy.
Sorry :(
Andy
Whoever does not know how to hit the nail on the head should be asked not to hit it at all.
Friedrich Nietzsche
I only bought one and it came out of the washer looking like a colander so I took it back.
Sticking to Penguin and Henry Lloyd in future
Glad you got the initials in the correct order.Originally Posted by burnsey66
You wear books?Originally Posted by blackie
"Bite my shiny metal ass."
- Bender Bending Rodríguez
Cool - no, every muppet is wearing the brand.
I'd feel more exclusive in an M&S v-neck jumper.
Second only to Hollister in the awful brand awards.
I've got a few bits from Superdry (plus one thing from Bench ;) )and everything is very well put together and wears very well, but it is a bit predictable now, especially anything with a huge logo. I tend to go for the more subtle items.
As with everything, it's not what you wear but the way you wear it. Walk around like a human billboard with giant Superdry logos splattered over you and you'll look a cock, but wearing an individual item in an otherwise non-chavvy outfit is fine.
Everything is considered chavvy these days, or at least has a negative stigma attached. Superdry is chavvy, Rolex is for old poser men, Ferrari is for flash wankers, Porsche for merchant bankers, iPhone for fashion-conscious sheep... the list goes on. Doesn't make it bad nor should it stop you from buying these brands, only small-minded people without the ability to form their own opinion would label all wearers of any brand the same :)
not in the slightest. it's ubiquity automatically precludes it being cool, no matter what the clothes actually look like
Some of their stuff is okay, but only if it doesn't have their god awful logo plastered all over it.
Their jackets have far too many zips.
Interesting thoughts chaps!
Fashion threads create something of a stir here... much more than I'd have thought!
It's crap, my 23 year old daughter wears it,of course it could be me
I like some of their stuff.......lumberjack shirts, polos and joggers mainly.......good quality and a nice fit.
Wouldn't go for anything with "SUPERDRY" emblazoned across it though! :wink:
the quality for the price is pretty damn good I'd say, metal collar stiffenrs in 45 GBP shirts? There's long been a need for a mens high street retailer that comes in above Topman but below Reiss, Ted Baker, Paul Smith etc I'd say and Superdry have done just that (think Kookai, Warehouse for men?).
True, It is a shame that every third person will invariably wear something of theirs but here in Germany they're 1.5 times the price of the UK and somewhat less common, hence I don't mind wearing it :D
I don't know about 'Bench' but here in Frankfurt we have this...Originally Posted by Christian
Waay cool. 8)
-flugzeit
I used to like Bench clothing many years ago when only a handful of stores sold it. As soon as it become popular I waved it goodbye. It's a good thing my favourite brand never had this problem-Stussy 8)
Superdry was ok, far too ubiquitous now though. Good quality nonetheless.
I have no idea what cool is - except me - but logos on the shoulder blade of jackets is just about the cheesiest, crass, tacky, crap thing I've ever seen, whatever the brand.
Gray
I was going to comment something similar, in that common can't ever be considered cool, but then I thought about the iphone: Very common but still cool! Also, I don't think that the definition of 'cool' includes 'exclusive', we just think it does?Originally Posted by ultrastapler
The SuperDry logo puts me right off the brand TBH though, but that applies to any crassly-branded clothing.
What a load of boll..... conceited waffle.Originally Posted by ultrastapler
"Bite my shiny metal ass."
- Bender Bending Rodríguez
Labels sewn on the outside of jumpers and jackets have always made me laugh for the same reason.Originally Posted by gray
Probably a wrong question for the demographic on here!
As for me, when I found out they were designed and HQ'd in a shed in Slough, I went back to Nicole Farhi. :D
Originally Posted by noTAGlove
And Henleys
Originally Posted by blackie
And Affliction.
Ok, corrected you there, but the flannel grey 'slacks' brand seems to be coming back in. God help me now.Originally Posted by davek
"Bite my shiny metal ass."
- Bender Bending Rodríguez
My 14 year old son likes the stuff..
It was Bench & Henleys for a while..
Great pj bottoms / t shirts / boots.. But only if you avoid having the logos splashed about all over the place like a billboard.
I have loads of the stuff, but I'm a scruffy student so I'm allowed to! :roll:
I'm also from Cheltenham which is where the brand started, and I used to buy a few things made by them off a market stall there with my mum!
Course,what no-one has mentioned is that Superdry is only any good if you are not of a portly persuasion.....'slim fit'...cobblers.
Originally Posted by village
Indeed sir, the slightest whiff of a beer belly or moobage and you can forget it.
Overpriced fashion victim tut.
If it has a logo I 'walk on by'.
:lol:Originally Posted by Gruntfuttock
... or down the left leg, across the buttocks...
Gray
I play football with the MD /founder of Henleys and he is a top notch fella.Originally Posted by blackie
Told him I wouldn t wear his " chavvy tat" :D
I could just about hear him whimpering as he drove off in his DB9 :shock:
Look at the share price of Super Group.
From a fiver to £18, now back to a fiver-ish.
I like the stuff though, however chaved out now sadly.
If we think cool=exclusive, then it does, doesn't it? The iPhone definitely isn't cool anymore (personally I don't think it ever was :twisted: ), because it has become so commonplace. Superdry seems to have overtake Henleys and Mackenzie as the brad of choice of burglars & joyriders, so no, not cool.Originally Posted by Gruntfuttock
Having said that, I buy t-shirts in packs of 3 from the supermarket, so my opinions on fashion probably aren't worth much!
Some of their stuff is nice. I have a very well priced leather jacket from them. Also their windcheaters are good and effective, which is what they got famous for. Some of their shorts are good.
Most retailers deliberately have some tat and some good stuff. Not suprisingly you find the good stuff is always about double the price of the tat, t-shirts are their bread and butter and advertising. They are cheap therefore kids and chav buy them and not the good plain polos they do, which a re better qulaity and more expensive and not big enough badges on.
Ralph lauren do some big badge tat as well....that's what retailers do, have a variety of clothes aimed at different demographics. Kids want massive logos, grown-ups don't. Superdry (and RL and everyone else) sell both.
I dunno about cool though. It depends who is wearing it!
T-shirts at £22? Hmm.
A bit like G-Star and Franklin Marshall (which I wore years before every Tom, Chav and Hugo did 8) )
Just not cool when you get them and see them everywhere.
I've always gone for plain or subtle logos whenever I buy clothes though. Superdry seems mostly in-yer-face.Originally Posted by scarto
I'm not a fan so I'm voting not cool at all.
Next thing you'll tell me is you wear white trainers !!! :!: :!: :!: :shock: :shock: :?
And you don't own either a squash or tennis racket :shock: :shock: :shock: :shock: :shock:
Superdry casual shirts are OK. Had a few T shirts in the past but did not really like the fit or material.
The Jackets to me are well overpriced.
Best T shirts IMO are plain RL self coloured.
Too old for bench or Henleys although I am not adverse to G Star jackets as long as they are not
massively branded.
To open this up the best jeans are Replay. (Expensive but worth it)
Radio 4 did a piece on the founder and apparently he started off running a market stall in Reading (Google seems to suggest Cheltenham but that's just a detail as neither location bears much resemblance to Paris, Milan or Tokyo from where I'm sitting). I have a grudging admiration for somebody who can craft a fake brand and build a fortune from such slender beginnings but.....Originally Posted by davek
Cutting edge Japanese design my @rse.