closing tag is in template navbar
timefactors watches



TZ-UK Fundraiser
Page 1 of 2 12 LastLast
Results 1 to 50 of 95

Thread: Superdry... is it cool?

  1. #1

    Superdry... is it cool?

    After the phenomenal response to the shell toes thread, I thought I'd try this one...

    So what do we think; Superdry, cool or done to death?

  2. #2
    Grand Master Christian's Avatar
    Join Date
    Dec 2008
    Location
    London
    Posts
    10,049

    Re: Superdry... is it cool?

    Fashion for teenagers....like "bench".

    Back in the early ninetees, the equivalent was "NASA: nice and safe attitude". Ridiculous.

  3. #3

    Superdry... is it cool?

    Best quality T shirts I have had in a long time. Limited variety IMO.
    "Bite my shiny metal ass."
    - Bender Bending Rodríguez

  4. #4

    Re: Superdry... is it cool?

    we should have a dedicated fashion forum :D

  5. #5
    Master
    Join Date
    Mar 2011
    Location
    Northern Ireland
    Posts
    6,764

    Re: Superdry... is it cool?

    Both. Done to death, but cool IMO

    They set the trends now; they had checked shirts out and I though they were mad. Twelve months later every brand had them.

    Huge in America, and just taken a huge store in Regent Street.

    Very cleverly branded, and gets onto to backs of celebs which is worth million in advertising these days.

    The guy behind the designs (originally) was the guy who designed for Bench IIRC, I'd say they have teams of designers now.

  6. #6
    Master
    Join Date
    Sep 2008
    Location
    Wirral
    Posts
    4,731

    Re: Superdry... is it cool?

    Good quality T's that don't shrink and wear well, but done to death. There's a Superdry shop at the outlet village near me so you very rarely go more than half a day without seeing something Superdry.

  7. #7

    Re: Superdry... is it cool?

    This is amazing, wind up the forum and watch it go...

  8. #8
    Banned
    Join Date
    Mar 2010
    Location
    On The Fringe
    Posts
    17,010

    Re: Superdry... is it cool?

    Quote Originally Posted by spud
    This is amazing, wind up the forum and watch [s:imfyc0yi]it[/s:imfyc0yi] YOU go...
    That delete button is never far from our leaders finger and he is known to be a fan of M&S :mrgreen:

  9. #9
    Craftsman johnnyb's Avatar
    Join Date
    Jan 2012
    Location
    North Derbyshire
    Posts
    352

    Re: Superdry... is it cool?

    They can't be that cool because I wear them. Good quality though.

  10. #10
    Grand Master Andyg's Avatar
    Join Date
    Oct 2008
    Location
    Wiltshire
    Posts
    24,924

    Re: Superdry... is it cool?

    Cool a couple of years back, but now a bit chavy.

    Sorry :(

    Andy

    Whoever does not know how to hit the nail on the head should be asked not to hit it at all.
    Friedrich Nietzsche


  11. #11
    Master blackie's Avatar
    Join Date
    Oct 2010
    Location
    Up north wit cowd weather
    Posts
    4,223

    Re: Superdry... is it cool?

    I only bought one and it came out of the washer looking like a colander so I took it back.

    Sticking to Penguin and Henry Lloyd in future

  12. #12
    Master
    Join Date
    Sep 2008
    Location
    Wirral
    Posts
    4,731

    Re: Superdry... is it cool?

    Quote Originally Posted by burnsey66
    Quote Originally Posted by spud
    This is amazing, wind up the forum and watch [s:23ifngxn]it[/s:23ifngxn] YOU go...
    That delete button is never far from our leaders finger and he is known to be a fan of M&S :mrgreen:
    Glad you got the initials in the correct order.

  13. #13

    Superdry... is it cool?

    Quote Originally Posted by blackie
    I only bought one and it came out of the washer looking like a colander so I took it back.

    Sticking to Penguin and Henry Lloyd in future
    You wear books?
    "Bite my shiny metal ass."
    - Bender Bending Rodríguez

  14. #14
    Grand Master learningtofly's Avatar
    Join Date
    Jul 2010
    Location
    Everywhere & nowhere, baby
    Posts
    37,687

    Re: Superdry... is it cool?

    Stick with Blue Harbour ;)

  15. #15

    Re: Superdry... is it cool?

    Cool - no, every muppet is wearing the brand.

    I'd feel more exclusive in an M&S v-neck jumper.

    Second only to Hollister in the awful brand awards.

  16. #16

    Re: Superdry... is it cool?

    I've got a few bits from Superdry (plus one thing from Bench ;) )and everything is very well put together and wears very well, but it is a bit predictable now, especially anything with a huge logo. I tend to go for the more subtle items.

    As with everything, it's not what you wear but the way you wear it. Walk around like a human billboard with giant Superdry logos splattered over you and you'll look a cock, but wearing an individual item in an otherwise non-chavvy outfit is fine.

    Everything is considered chavvy these days, or at least has a negative stigma attached. Superdry is chavvy, Rolex is for old poser men, Ferrari is for flash wankers, Porsche for merchant bankers, iPhone for fashion-conscious sheep... the list goes on. Doesn't make it bad nor should it stop you from buying these brands, only small-minded people without the ability to form their own opinion would label all wearers of any brand the same :)

  17. #17

    Re: Superdry... is it cool?

    not in the slightest. it's ubiquity automatically precludes it being cool, no matter what the clothes actually look like

  18. #18

    Superdry... is it cool?

    Some of their stuff is okay, but only if it doesn't have their god awful logo plastered all over it.

    Their jackets have far too many zips.

  19. #19

    Re: Superdry... is it cool?

    Interesting thoughts chaps!

    Fashion threads create something of a stir here... much more than I'd have thought!

  20. #20

    Re: Superdry... is it cool?

    It's crap, my 23 year old daughter wears it,of course it could be me

  21. #21
    Master
    Join Date
    Jan 2011
    Location
    South Wales
    Posts
    1,798

    Re: Superdry... is it cool?

    I like some of their stuff.......lumberjack shirts, polos and joggers mainly.......good quality and a nice fit.

    Wouldn't go for anything with "SUPERDRY" emblazoned across it though! :wink:

  22. #22
    Master tiny73's Avatar
    Join Date
    Oct 2009
    Location
    Back in Blighty
    Posts
    3,992

    Re: Superdry... is it cool?

    the quality for the price is pretty damn good I'd say, metal collar stiffenrs in 45 GBP shirts? There's long been a need for a mens high street retailer that comes in above Topman but below Reiss, Ted Baker, Paul Smith etc I'd say and Superdry have done just that (think Kookai, Warehouse for men?).

    True, It is a shame that every third person will invariably wear something of theirs but here in Germany they're 1.5 times the price of the UK and somewhat less common, hence I don't mind wearing it :D

  23. #23
    Master flugzeit's Avatar
    Join Date
    Nov 2008
    Location
    Melbourne/Frankfurt
    Posts
    2,443

    Re: Superdry... is it cool?

    Quote Originally Posted by Christian
    Fashion for teenagers....like "bench".
    I don't know about 'Bench' but here in Frankfurt we have this...



    Waay cool. 8)

    -flugzeit

  24. #24
    Master
    Join Date
    May 2009
    Location
    Divington, AOW EAN
    Posts
    2,101

    Re: Superdry... is it cool?

    I used to like Bench clothing many years ago when only a handful of stores sold it. As soon as it become popular I waved it goodbye. It's a good thing my favourite brand never had this problem-Stussy 8)

    Superdry was ok, far too ubiquitous now though. Good quality nonetheless.

  25. #25
    Grand Master gray's Avatar
    Join Date
    Jul 2003
    Location
    New Brighton
    Posts
    11,555

    Re: Superdry... is it cool?

    I have no idea what cool is - except me - but logos on the shoulder blade of jackets is just about the cheesiest, crass, tacky, crap thing I've ever seen, whatever the brand.
    Gray

  26. #26
    Master Gruntfuttock's Avatar
    Join Date
    Oct 2005
    Location
    Peasemoldia, UK
    Posts
    5,114

    Re: Superdry... is it cool?

    Quote Originally Posted by ultrastapler
    not in the slightest. it's ubiquity automatically precludes it being cool, no matter what the clothes actually look like
    I was going to comment something similar, in that common can't ever be considered cool, but then I thought about the iphone: Very common but still cool! Also, I don't think that the definition of 'cool' includes 'exclusive', we just think it does?

    The SuperDry logo puts me right off the brand TBH though, but that applies to any crassly-branded clothing.

  27. #27

    Superdry... is it cool?

    Quote Originally Posted by ultrastapler
    not in the slightest. it's ubiquity automatically precludes it being cool, no matter what the clothes actually look like
    What a load of boll..... conceited waffle.
    "Bite my shiny metal ass."
    - Bender Bending Rodríguez

  28. #28
    Master Gruntfuttock's Avatar
    Join Date
    Oct 2005
    Location
    Peasemoldia, UK
    Posts
    5,114

    Re: Superdry... is it cool?

    Quote Originally Posted by gray
    I have no idea what cool is - except me - but logos on the shoulder blade of jackets is just about the cheesiest, crass, tacky, crap thing I've ever seen, whatever the brand.
    Labels sewn on the outside of jumpers and jackets have always made me laugh for the same reason.

  29. #29
    Master
    Join Date
    Feb 2007
    Location
    Edinburgh, Scotland
    Posts
    1,628

    Re: Superdry... is it cool?

    Probably a wrong question for the demographic on here!

    As for me, when I found out they were designed and HQ'd in a shed in Slough, I went back to Nicole Farhi. :D

  30. #30
    Master blackie's Avatar
    Join Date
    Oct 2010
    Location
    Up north wit cowd weather
    Posts
    4,223

    Re: Superdry... is it cool?

    Quote Originally Posted by noTAGlove
    Cool - no, every muppet is wearing the brand.

    I'd feel more exclusive in an M&S v-neck jumper.

    Second only to Hollister in the awful brand awards.

    And Henleys

  31. #31
    Master blackie's Avatar
    Join Date
    Oct 2010
    Location
    Up north wit cowd weather
    Posts
    4,223

    Re: Superdry... is it cool?

    Quote Originally Posted by blackie
    Quote Originally Posted by noTAGlove
    Cool - no, every muppet is wearing the brand.

    I'd feel more exclusive in an M&S v-neck jumper.

    Second only to Hollister in the awful brand awards.

    And Henleys

    And Affliction.

  32. #32

    Superdry... is it cool?

    Quote Originally Posted by davek
    Probably a wrong question for the demographic on here!

    As for me, when I found out they were designed and HQ'd in a shed in Slough, I went back to Farah. :D
    Ok, corrected you there, but the flannel grey 'slacks' brand seems to be coming back in. God help me now.
    "Bite my shiny metal ass."
    - Bender Bending Rodríguez

  33. #33
    Master
    Join Date
    Oct 2011
    Location
    Right Behind You Laughing ! A proud Yorkshire man too :)
    Posts
    2,264

    Re: Superdry... is it cool?

    My 14 year old son likes the stuff..

    It was Bench & Henleys for a while..

  34. #34
    Grand Master
    Join Date
    Apr 2011
    Location
    North
    Posts
    19,081
    Blog Entries
    2

    Re: Superdry... is it cool?

    Great pj bottoms / t shirts / boots.. But only if you avoid having the logos splashed about all over the place like a billboard.

  35. #35
    Craftsman will852's Avatar
    Join Date
    Feb 2011
    Location
    Gloucestershire
    Posts
    689

    Re: Superdry... is it cool?

    I have loads of the stuff, but I'm a scruffy student so I'm allowed to! :roll:

    I'm also from Cheltenham which is where the brand started, and I used to buy a few things made by them off a market stall there with my mum!

  36. #36
    Master village's Avatar
    Join Date
    Feb 2009
    Location
    Any further south and i would have wet feet
    Posts
    9,965

    Re: Superdry... is it cool?

    Course,what no-one has mentioned is that Superdry is only any good if you are not of a portly persuasion.....'slim fit'...cobblers.

  37. #37
    Craftsman Dr Phibes's Avatar
    Join Date
    Jun 2010
    Location
    Luton, Beds
    Posts
    309

    Re: Superdry... is it cool?

    Quote Originally Posted by village
    Course,what no-one has mentioned is that Superdry is only any good if you are not of a portly persuasion.....'slim fit'...cobblers.

    Indeed sir, the slightest whiff of a beer belly or moobage and you can forget it.

  38. #38
    Master
    Join Date
    Jun 2006
    Location
    Petersfield, Hampshire
    Posts
    6,318

    Re: Superdry... is it cool?

    Overpriced fashion victim tut.

    If it has a logo I 'walk on by'.

  39. #39
    Grand Master gray's Avatar
    Join Date
    Jul 2003
    Location
    New Brighton
    Posts
    11,555

    Re: Superdry... is it cool?

    Quote Originally Posted by Gruntfuttock
    Quote Originally Posted by gray
    I have no idea what cool is - except me - but logos on the shoulder blade of jackets is just about the cheesiest, crass, tacky, crap thing I've ever seen, whatever the brand.
    Labels sewn on the outside of jumpers and jackets have always made me laugh for the same reason.
    :lol:

    ... or down the left leg, across the buttocks...
    Gray

  40. #40
    Master thegoat's Avatar
    Join Date
    Aug 2011
    Location
    Manchester
    Posts
    4,077

    Re: Superdry... is it cool?

    Quote Originally Posted by blackie
    Quote Originally Posted by noTAGlove
    Cool - no, every muppet is wearing the brand.

    I'd feel more exclusive in an M&S v-neck jumper.

    Second only to Hollister in the awful brand awards.

    And Henleys
    I play football with the MD /founder of Henleys and he is a top notch fella.
    Told him I wouldn t wear his " chavvy tat" :D
    I could just about hear him whimpering as he drove off in his DB9 :shock:

  41. #41
    Banned
    Join Date
    Dec 2008
    Location
    Surrey
    Posts
    1,658

    Re: Superdry... is it cool?

    Look at the share price of Super Group.

    From a fiver to £18, now back to a fiver-ish.

    I like the stuff though, however chaved out now sadly.

  42. #42
    Master
    Join Date
    Oct 2010
    Location
    Ashford, Kent
    Posts
    2,103

    Re: Superdry... is it cool?

    Quote Originally Posted by Gruntfuttock
    Quote Originally Posted by ultrastapler
    not in the slightest. it's ubiquity automatically precludes it being cool, no matter what the clothes actually look like
    I was going to comment something similar, in that common can't ever be considered cool, but then I thought about the iphone: Very common but still cool! Also, I don't think that the definition of 'cool' includes 'exclusive', we just think it does?
    If we think cool=exclusive, then it does, doesn't it? The iPhone definitely isn't cool anymore (personally I don't think it ever was :twisted: ), because it has become so commonplace. Superdry seems to have overtake Henleys and Mackenzie as the brad of choice of burglars & joyriders, so no, not cool.

    Having said that, I buy t-shirts in packs of 3 from the supermarket, so my opinions on fashion probably aren't worth much!

  43. #43

    Re: Superdry... is it cool?

    Some of their stuff is nice. I have a very well priced leather jacket from them. Also their windcheaters are good and effective, which is what they got famous for. Some of their shorts are good.

    Most retailers deliberately have some tat and some good stuff. Not suprisingly you find the good stuff is always about double the price of the tat, t-shirts are their bread and butter and advertising. They are cheap therefore kids and chav buy them and not the good plain polos they do, which a re better qulaity and more expensive and not big enough badges on.

    Ralph lauren do some big badge tat as well....that's what retailers do, have a variety of clothes aimed at different demographics. Kids want massive logos, grown-ups don't. Superdry (and RL and everyone else) sell both.

    I dunno about cool though. It depends who is wearing it!

  44. #44
    Grand Master Glamdring's Avatar
    Join Date
    Oct 2007
    Location
    Doncaster, UK
    Posts
    16,651

    Re: Superdry... is it cool?

    T-shirts at £22? Hmm.

  45. #45
    Master scarto's Avatar
    Join Date
    May 2011
    Location
    London, UK
    Posts
    7,248

    Re: Superdry... is it cool?

    A bit like G-Star and Franklin Marshall (which I wore years before every Tom, Chav and Hugo did 8) )

    Just not cool when you get them and see them everywhere.

  46. #46
    Master scarto's Avatar
    Join Date
    May 2011
    Location
    London, UK
    Posts
    7,248

    Re: Superdry... is it cool?

    Quote Originally Posted by scarto
    A bit like G-Star and Franklin Marshall (which I wore years before every Tom, Chav and Hugo did 8) )

    Just not cool when you get them and see them everywhere.
    I've always gone for plain or subtle logos whenever I buy clothes though. Superdry seems mostly in-yer-face.

  47. #47
    Craftsman Lauting's Avatar
    Join Date
    Aug 2011
    Location
    South London
    Posts
    509

    Superdry... is it cool?

    I'm not a fan so I'm voting not cool at all.

  48. #48
    Master oldandgrumpy's Avatar
    Join Date
    Mar 2009
    Location
    Northants
    Posts
    3,331

    Re: Superdry... is it cool?

    Next thing you'll tell me is you wear white trainers !!! :!: :!: :!: :shock: :shock: :?


    And you don't own either a squash or tennis racket :shock: :shock: :shock: :shock: :shock:

  49. #49
    Master MFB Scotland's Avatar
    Join Date
    Mar 2011
    Location
    Ayrshire
    Posts
    6,032
    Blog Entries
    1

    Re: Superdry... is it cool?

    Superdry casual shirts are OK. Had a few T shirts in the past but did not really like the fit or material.

    The Jackets to me are well overpriced.

    Best T shirts IMO are plain RL self coloured.

    Too old for bench or Henleys although I am not adverse to G Star jackets as long as they are not
    massively branded.

    To open this up the best jeans are Replay. (Expensive but worth it)

  50. #50
    Grand Master Carlton-Browne's Avatar
    Join Date
    Dec 2008
    Location
    Berlin, London and sometimes Dublin
    Posts
    15,019

    Re: Superdry... is it cool?

    Quote Originally Posted by davek
    As for me, when I found out they were designed and HQ'd in a shed in Slough, I went back to Nicole Farhi. :D
    Radio 4 did a piece on the founder and apparently he started off running a market stall in Reading (Google seems to suggest Cheltenham but that's just a detail as neither location bears much resemblance to Paris, Milan or Tokyo from where I'm sitting). I have a grudging admiration for somebody who can craft a fake brand and build a fortune from such slender beginnings but.....

    Cutting edge Japanese design my @rse.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Do Not Sell My Personal Information