I think it's been mentioned on this Forum before? Certainly on the NewTURF forum.
General opinion is - a bit crap.
My opinion - utter crap. I don't like their policy of "email for pricing", I wouldn't be surprised if you pay more than the RRP of the Rolex-fresh model - note you don't get the bracelet, just a canvas strap [probably sub-Eddie standard]. If you're THAT worried aobut glare form a watch, then rather than have AR coating and PVD case - don't wear a watch!!
Might find a market from people into survival stuff from the 1980s, but will they find 100 of them?