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Thread: Casino Royale. How bad was the Omega advert?

  1. #1
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    Casino Royale. How bad was the Omega advert?

    I don't feel strongly enough to stick this in the bear pit but i have to say after watching this film recently the blatent advert for Omega made a mockery of the film.

    For those who haven't seen, the "bond burd" asks him what kind of watch he is wearing and suggests "Rolex?" to which the reply comes "No, Omega"...

    I half expected him to turn towards the camera and say "You know, the new Planet Ocean which is available in steel or leather strap and a bright orange or black bezel...available at all Omega authorised dealers, hurry while stocks last" and do a cheeky wink or thumbs up !!

    I KNOW Omega paid a fortune and probably gave every living relative of every cast memeber a free watch but come on, how blatent was that advert?? Product placement is one thing but to write a scene into the script just to advertise a product is going a bit far don't you think?

    Right, now i've got that off my chest i'll go back to working !! :D

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    Master worlok's Avatar
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    I know what you mean, and so do the boys from Wayne's World. :twisted: :twisted:

    http://www.youtube.com/watch?v=bLeXUC8pSdk

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    Re: Casino Royale. How bad was the Omega advert?

    Quote Originally Posted by SIB
    I don't feel strongly enough to stick this in the bear pit but i have to say after watching this film recently the blatent advert for Omega made a mockery of the film.

    For those who haven't seen, the "bond burd" asks him what kind of watch he is wearing and suggests "Rolex?" to which the reply comes "No, Omega"...
    It was an Oh-Meagre, apparently. Now everyone thinks Brits always pronounce it that way (they don't).
    I half expected him to turn towards the camera and say "You know, the new Planet Ocean which is available in steel or leather strap and a bright orange or black bezel...available at all Omega authorised dealers, hurry while stocks last" and do a cheeky wink or thumbs up !!
    Likewise with the Sony Viao and all the other sponsored crap in that film. "Be like Bond!!" scream the adverts; "buy the new Sony Viao with built-in widgets, and you too can be a secret agent!!".
    ...but what do I know; I don't even like watches!

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    Master worlok's Avatar
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    Re: Casino Royale. How bad was the Omega advert?

    Quote Originally Posted by andrew
    It was an Oh-Meagre, apparently. Now everyone thinks Brits always pronounce it that way (they don't).
    Omeega. heh heh :twisted:

  5. #5
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    haha I believe I made a post about this too! It's crazy!

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    Grand Master Dave E's Avatar
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    I loved the movie, but the product placement was somewhat over the top throughout...
    Dave E

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    Master bond's Avatar
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    Ahh So Connery's wrist didnt have a close up because it was the imminent countdown of seconds, it was the marketing people from rolex advertising their product. :roll:

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    Master worlok's Avatar
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    Quote Originally Posted by bond
    Ahh So Connery's wrist didnt have a close up because it was the imminent countdown of seconds, it was the marketing people from rolex advertising their product. :roll:
    Don't even tell me that you would compare the tasteful shots of early Bond's Rolex to the tacky showings of the Omegas in the recent Bond films.... Look, I like Omega watches, but tacky is tacky and that advertising is over the top.

    I would say the tackiest Rolex placement is in National Treasure where Nicolas Cage actually takes it off, names it, talks about how it is "quite valuable" as he uses it for collateral. That was tacky Rolex placement - no matter what the Rolex placement deniers say. ;-)





    :roll:


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    Quote Originally Posted by bond
    Ahh So Connery's wrist didnt have a close up because it was the imminent countdown of seconds, it was the marketing people from rolex advertising their product. :roll:
    It was a shot of his wrst, he didn't say "I'm glad i have my Rolex Submariner on so i can accurately measure these seconds !!" :D

    Yeah i know product placement happens in all films (Try and find 2 minutes of film in "I - Robot" where a product isn't subtly placed).

    My compliant isn't with Omega watches, and i'm certainly not trying to turn this into an Omega V Rolex thread in any way !!

    All i'm saying is to write a scene into the film where the product is blatently mentioned by name and advertised is going a bit far (IMHO)

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    So your bitch is with the producers of the film not Omega? :)

    I just thought as action films go it was pretty good, all the bond films have had PP it just gets more blatent the more sophisticated the audience gets......Cubby never actually paid for the DB5 :lol:

    Best regards David

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    Re: Casino Royale. How bad was the Omega advert?

    Quote Originally Posted by worlok
    Quote Originally Posted by andrew
    It was an Oh-Meagre, apparently. Now everyone thinks Brits always pronounce it that way (they don't).
    Omeega. heh heh :twisted:
    I've long held a theory that colonial America re-did it's accent by changing the emphasis and the vowel sounds of any noun to the opposite of that used by King George III.

    Hence, I (being from South East London) would say OHmiguh but SWMBO (being from Pasadena, TX) says ohMAYgah.

    Americans now do it to everyone:
    PerEZ vs. PERez.
    Israel rhyming with newsreel.
    MAHScow with a bovine ending.
    KerRIBian for those sunny islands somewhere near Cuba.

  12. #12
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    I just meant thats how it could be percieved to be seen in the present and the 60's. I certainly detest the heavy marketing ploys employed by omega (eeeega) and agree that connery close ups where done much more tastefully. Love those sub close ups

    But as we look back over the time of bond and realise its all advancing novelty products/ tie ins, it says to me that the sixties bond was more subtle marketing. I could be wrong , probably am.

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    Administrator swanbourne's Avatar
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    How can Nicholas Cage say his Daytona is "Quite valuable"? He sold his in "Leaving Las Vegas" for $500 I think. :wink:

    Eddie
    Whole chunks of my life come under the heading "it seemed like a good idea at the time".

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    Master Gruntfuttock's Avatar
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    Bond films have always been full of product placement. I remember it as being particularly bad during the Roger Moore years.

    How exactly is one supposed to pronounce Omega anyway? And while we are on the subject, how is Longines pronounced?

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    Re: Casino Royale. How bad was the Omega advert?

    Quote Originally Posted by xpatUSA
    Quote Originally Posted by worlok
    Quote Originally Posted by andrew
    It was an Oh-Meagre, apparently. Now everyone thinks Brits always pronounce it that way (they don't).
    Omeega. heh heh :twisted:
    I've long held a theory that colonial America re-did it's accent by changing the emphasis and the vowel sounds of any noun to the opposite of that used by King George III.

    Hence, I (being from South East London) would say OHmiguh but SWMBO (being from Pasadena, TX) says ohMAYgah.

    Americans now do it to everyone:
    PerEZ vs. PERez.
    Israel rhyming with newsreel.
    MAHScow with a bovine ending.
    KerRIBian for those sunny islands somewhere near Cuba.
    Not all Americans speak like they do in Texas. Texas has it's own accent, as does the south easter us, the northwestern, midwest, new england, Philly area, NY area, etc. Many many regional accents.

    That beng said I can't stand when Americans say dah-tah for data, as I say day-tah, like the Brits seem to, thanks to Patrick Stewart pronouncing the name of that Android character on ST TNG. To this day I say day-tah-base, not dah-tah-base like other Americans. I hate the regular American pronunciation of that one world.

    I say Per-ez, not Pear-ez, as well. That sounds like a Texas or Southern thing. The Texas accent (and I don't dislike Texans as people) sucks. :twisted: They keep telling me that everything is bigger in Texas, but what they fail to admit is that not everything that is bigger is better. :twisted:

    I have the benefit of mixing and working with people of various cultures, though. For example, I have worked with enough Russian expats that I usually say Muh-scoh in a similar way to the way Ruskies say it, as opposed to the more popular Mohs-cow... ;-) But for me it's half and half. I do, however, say Carribean the way you wrote it, not carri-bean.

    Oh well.

    Oh-mee-gah is just creepy though. :twisted: :P

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    Administrator swanbourne's Avatar
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    Quote Originally Posted by Gruntfuttock
    Bond films have always been full of product placement. I remember it as being particularly bad during the Roger Moore years.

    How exactly is one supposed to pronounce Omega anyway? And while we are on the subject, how is Longines pronounced?
    Pronunciation depends where you are. If you are French, you say Pareee but most of us say Paris. The Swiss say Ohmayga but most of us say Omeega; as far as I know, almost all of us say Lonjeens although the Swiss don't pronounce the "s". Zeno is Tsayno in Switzerland but Zeeno mostly elsewhere.

    Eddie
    Whole chunks of my life come under the heading "it seemed like a good idea at the time".

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    Master lysanderxiii's Avatar
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    It was a shot of his wrst, he didn't say "I'm glad i have my Rolex Submariner on so i can accurately measure these seconds !!"
    No it would have been:

    "I'm glad I have my Roleksh Shubmariner on, so I can accurately meashure these sheconds!"

    Although I though it somewhat ammusing that he had to light his cigarette lighter to read the time on the Submariner. I guess the luminous qualities have always been poor.

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    Grand Master Dave E's Avatar
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    Oddly, I've always said Oh-MAY-ga.

    And OT, the one piece of US pronunciation that really bugs me is 'herbal' with a silent 'h', drives me insane for some reason, don't know why...
    Dave E

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    Master worlok's Avatar
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    Quote Originally Posted by Dave E
    Oddly, I've always said Oh-MAY-ga.

    And OT, the one piece of US pronunciation that really bugs me is 'herbal' with a silent 'h', drives me insane for some reason, don't know why...
    Hah! It drives ME nuts when I hear Brits pronounce the H. :P That's too funny!

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    Quote Originally Posted by worlok
    Quote Originally Posted by Dave E
    Oddly, I've always said Oh-MAY-ga.

    And OT, the one piece of US pronunciation that really bugs me is 'herbal' with a silent 'h', drives me insane for some reason, don't know why...
    Hah! It drives ME nuts when I hear Brits pronounce the H. :P That's too funny!
    :lol: :lol: :lol: :lol:

    "Two nations divided by a common language..."
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    Quote Originally Posted by lysanderxiii
    It was a shot of his wrst, he didn't say "I'm glad i have my Rolex Submariner on so i can accurately measure these seconds !!"
    No it would have been:

    "I'm glad I have my Roleksh Shubmariner on, so I can accurately meashure these sheconds!"

    Although I though it somewhat ammusing that he had to light his cigarette lighter to read the time on the Submariner. I guess the luminous qualities have always been poor.
    Even funnier when Robert Shaw as the Spectre assassin in "Russia" calls him an "English gentleman"..... They should have said 'British", as SC is Scottish not English. I mean, not too hard to tell with that accent. :lol:

    I wonder whether that comes from trying to be true to the books where Bond was English (I assume) or from the fact that most Americans and maybe the Americans involved in the movie erroneously use English and British as synonymous which the non English Brits would probably find incredibly insulting. It drives me nuts when (too many of) my fellow countrymen use England as interchangable with Britain or United Kingdom or Great Britain.

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    I've always said Oh-may-ga, but I'm learning to say Oh-me-ga. Also learning to say A-dee-das rather than A-dedas. Hey, when in Rome ..... :lol:

    Yesterday, I asked my MIL to give me English voice lessons a couple times a week. She said, "Why? You have a lovely accent." I said I was tired of standing out. Just want to blend in. She said, "You're unique". I said, yeah I've always been the weird one! :lol: :lol:

    BTW, I really dislike the blatant sponsored adverts in movies these days.

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    Re: Casino Royale. How bad was the Omega advert?

    Quote Originally Posted by xpatUSA
    I've long held a theory that colonial America re-did it's accent by changing the emphasis and the vowel sounds of any noun to the opposite of that used by King George III.
    Interesting. the Kiwis did someting similar vs. the Australians so as not to be confused with their brasher cousins from the West Island :).

    Every maths/science teacher I had pronounced it "OH-miguh" or "OH-meguh" and every Greek person I know pronounces it similarly, or as "OMM-egah". I have no idea where Oh-Meeger came from. Probably whichever one of Omega's British brand managers was i/c Broccoli liaison.

    Similarly to the US pronunciation "Oh-mayguh" American colleagues often pronounce beta as "Bay-ta", or "bay-da" as they tend to soften their 't's. I can only think this is for the purposes of differentiation :)
    ...but what do I know; I don't even like watches!

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    Re: Casino Royale. How bad was the Omega advert?

    Quote Originally Posted by andrew
    I can only think this is for the purposes of differentiation :)
    Maybe at one time, but you know accents. They are what they are according to region and most people learn pronunciation and there is little conscious choice in it.

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    Quote Originally Posted by swanbourne
    as far as I know, almost all of us say Lonjeens
    Oh I hope not :)

    I had a work colleague once who swore there was an L missing and the name of the brand was actually "Longlines", and was adamant that my (Longines) watch was a fake.

    How about "Jaeger-Le Coultre", as a starter for 10?
    ...but what do I know; I don't even like watches!

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    Administrator swanbourne's Avatar
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    It's amazing how pronunciation can differ from country to country. I noticed that I've started pronouncing some watch brands as "twats", irrespective of how the name is spelled.

    Eddie
    Whole chunks of my life come under the heading "it seemed like a good idea at the time".

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    Quote Originally Posted by swanbourne
    How can Nicholas Cage say his Daytona is "Quite valuable"? He sold his in "Leaving Las Vegas" for $500 I think. :wink:

    Eddie
    Yeah, but he was pissed as a parrot, so he probably didn't remember.

    "$500 for a ?93 Rolex Daytona? - I?ll do it!"

    :D

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    Quote Originally Posted by swanbourne
    It's amazing how pronunciation can differ from country to country. I noticed that I've started pronouncing some watch brands as "twats", irrespective of how the name is spelled.
    Oh man I'm glad I wasn't drinking anything when I read that. :lol: :lol: :lol:

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    Master lysanderxiii's Avatar
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    Quote Originally Posted by worlok
    Even funnier when Robert Shaw as the Spectre assassin in "Russia" calls him an "English gentleman"..... They should have said 'British", as SC is Scottish not English. I mean, not too hard to tell with that accent. :lol:

    I wonder whether that comes from trying to be true to the books where Bond was English (I assume) or from the fact that most Americans and maybe the Americans involved in the movie erroneously use English and British as synonymous which the non English Brits would probably find incredibly insulting. It drives me nuts when (too many of) my fellow countrymen use England as interchangable with Britain or United Kingdom or Great Britain.
    Bond, James Bond...

    An English character (since he was based on the author, who was English, albeit in far more fanciful scenarios) protrayed in film by a Scot, an Irishman, an Australian, a Welshman and two Englishmen.

    (BTW, 200 years ago the upper crust of Scotland prefered to be called English, it differentiated them from the Highland rabble.)

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    Quote Originally Posted by swanbourne
    It's amazing how pronunciation can differ from country to country. I noticed that I've started pronouncing some watch brands as "twats", irrespective of how the name is spelled.

    Eddie
    LMAO! Just about spat out my dinner :lol: :lol:

  31. #31
    Well wait until you see the Fantastic Four 2. Never mind all the Nokia kit. When RR unveils the new FF car it has a Dodge badge on the front. Torch turns to him and says something like...Wow does it have a Hemi and RR goes ... of course. I near spat out my popcorn

    Pete

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    LOL, Just thought of another film that annoyed me while we are all getting this off our chests.......Terminator 3 !!

    Why the hell did whover owned that wreck of a truck leave an Audemers Piaget that was probably worth 100 times what that truch was worth in the sun visor ??? I'm not saying people who drive wrecks shouldn't have nice watches by why would you leave it in the sun visor FFS !! :twisted:

  33. #33
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    :shock: :shock: :shock:

    But hold on a second.......isn't blatant advertising part of JB films? Or is there another reason why they are made? At least in Connery's days things were a little more subtle......, the AM was correct, as was the odd Bentley.. and so were the watches and more importantly, the women.....Ursula, Barbara, Kim per example. In the Moore hera things went blatant to the extreme...Seikos on display, Esprits and Grace Jones....baaaaaaa, but at least you still got decent wrist shots so that you could years later make fortunes on the bay out of banged out jap crap.

    But in casino royal....sacriledge....he smashes his fordish AM 3 minutes after start driving it (cant drive, wont drive) and as for the watch.....no shot, just 'omega' that will be the £99 quartz de ville from argos then....
    Snoopy

  34. #34
    Quote Originally Posted by worlok

    Even funnier when Robert Shaw as the Spectre assassin in "Russia" calls him an "English gentleman"..... They should have said 'British", as SC is Scottish not English. I mean, not too hard to tell with that accent. :lol:
    I wonder whether that comes from trying to be true to the books where Bond was English (I assume)
    Not only is SC a Jock, the character JB had a Scottish father and Swiss mother, so while being British, is a Jock also.

    Quote Originally Posted by worlok
    It drives me nuts when (too many of) my fellow countrymen use England as interchangable with Britain or United Kingdom or Great Britain. ...most Americans and maybe the Americans involved in the movie erroneously use English and British as synonymous which the non English Brits would probably find incredibly insulting.
    I usually repond with some ignorant response to Americans with a comment about them being Canadian - no offense toCanadians, but that usually raises an eyebrow or two and those not too stupid will ask for clarification. :D And it's not just your fellow Americans who do this, but the English also think the whole damn country is England, as they seem to have forgotten history and geography. Hey aren't we all French and speak a derivative of the frog language? :twisted:

    Quote Originally Posted by Dave E
    And OT, the one piece of US pronunciation that really bugs me is 'herbal' with a silent 'h', drives me insane for some reason, don't know why...
    This is not my only piece, but this one drives me nuts. I see the frigging' 'h' but no one else does!

    Quote Originally Posted by swanbourne
    It's amazing how pronunciation can differ from country to country. I noticed that I've started pronouncing some watch brands as "twats", irrespective of how the name is spelled.

    Eddie
    On the same note, this one cracks me up when I hear it - I pronounce it as it rhymes with "hat", whereas most I've heard inthe US it rhymes with "hot"! It's an underused work in the US. The C-bomb is pronounced the same, however, for those that wish to know :twisted:

    Quote Originally Posted by lysanderxiii
    An English character (since he was based on the author, who was English, albeit in far more fanciful scenarios) protrayed in film by a Scot, an Irishman, an Australian, a Welshman and two Englishmen.
    I think you forgot Davd Niven :shock: Make it three limeys.

    Quote Originally Posted by SIB
    I don't feel strongly enough to stick this in the bear pit but i have to say after watching this film recently the blatent advert for Omega made a mockery of the film.
    While I think the best Bond film yet, I didn't see the mockery other than it was an example of two staples of JB films - product placement as has been discussed and the comedy - I thought the train scene was well done, funny and more of a 'we're moving on' statement.

  35. #35
    Master lysanderxiii's Avatar
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    Quote Originally Posted by sijoc
    Quote Originally Posted by lysanderxiii
    An English character (since he was based on the author, who was English, albeit in far more fanciful scenarios) protrayed in film by a Scot, an Irishman, an Australian, a Welshman and two Englishmen.
    I think you forgot Davd Niven :shock: Make it three limeys.
    Actually, I forgot Craig.

    By the way, have you ever read Niven's biography? Probably the only actor to have graduated from a military academy (Sandhurst).

  36. #36
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    Quote Originally Posted by sijoc
    And it's not just your fellow Americans who do this, but the English also think the whole damn country is England, as they seem to have forgotten history and geography.
    Given how much is rammed down our throats about Scotland these days, and its disproportionate representation in Parliament, I don't think there's much chance of that right now :)
    Hey aren't we all French and speak a derivative of the frog language? :twisted:
    And a Germanic one, too. And Scandinavian, etc. Only the Welsh (and the Bretons, over the water in a completely different country altogether) continue to use a language which could be called native "British" - it's Brythonic, one of the Celtic languages.
    ...but what do I know; I don't even like watches!

  37. #37
    Quote Originally Posted by lysanderxiii
    Quote Originally Posted by sijoc
    Quote Originally Posted by lysanderxiii
    An English character (since he was based on the author, who was English, albeit in far more fanciful scenarios) protrayed in film by a Scot, an Irishman, an Australian, a Welshman and two Englishmen.
    I think you forgot Davd Niven :shock: Make it three limeys.
    Actually, I forgot Craig.

    By the way, have you ever read Niven's biography? Probably the only actor to have graduated from a military academy (Sandhurst).
    I remember my father reading a book on holiday one year and just laughing and laughing - one of DN's autobiographies. Had to read it, and subsequently the rest and they are very good and very funny.

  38. #38
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    Quote Originally Posted by andrew
    Only the Welsh (and the Bretons, over the water in a completely different country altogether) continue to use a language which could be called native "British" - it's Brythonic, one of the Celtic languages.
    Don't forget about the Irish, many of whom speak "Irish", or at least know it. My mother-in-law is from NI and she can speak Irish Gaelic fluently, as did my late Father-in-law, who was from the Rep of Ireland. Granted you were probably only speaking of people on your island but one quarter of the island of Ireland is still a part of the UK. ;-) BTW when I want a cheap way of pissing off my (Catholic, like me) in-laws I usually work the comment into the conversation, "well, NI is part of the UK", which usually gets met with a frustrated twitch or two. :twisted:

  39. #39
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    Quote Originally Posted by worlok
    Don't forget about the Irish, many of whom speak "Irish", or at least know it.
    No no, not at all - Irish and Scots Gaelic are indeed Celtic languages, but from the Gaelic (Goidelic) class, which originated in Ireland and the Isle of Man, and not Britain - not until Scotland joined the Union anyway, at which point Scots Gaelic became a "British" language I suppose.

    I highlight the Brythonic class of languages as they were generally spoken across GB (Eng/Scot/Wales) before the arrival of the Romans. And from "Brythonic" we get "Briton" and so forth.

    As languages are no respecter of geopolitical borders, I'd wager that the native language of what is now NI would have been Gaelic also.

    All interesting stuff, and bugger all to do with watches. But speaking of watches and Ireland, how about those McGonigle brothers, eh :)
    ...but what do I know; I don't even like watches!

  40. #40
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    Quote Originally Posted by andrew
    But speaking of watches and Ireland, how about those McGonigle brothers, eh :)
    Yes lot's of information out there on them. Impressive stuff. ;-) Wish I could afford an example. :(

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