Hmm have to say Tony given your high standards, this doesn't really do it for me. The date window being darker (I'm assuming it should be white?) I find distracting and I find the lighting a bit too flat.
The driftwood is a good idea - colour wise it matches nicely with the strap, but I feel as if I need to see more of it. The field of view is a bit tight.
Any pic of the new softbox/setup?