Reply With QuoteThey really regard Longines as above Rado? That stands out for me
I'm not going to comment on the rankings, but one or two surprised me (lifted from the Swatch website);
Prestige and luxury range;
Breguet
Harry Winston
Blancpain
Glashütte Original
Jaquet Droz
Léon Hatot
Omega
High range;
Longines
Rado
Union Glashütte
Middle range;
Tissot
Balmain
Certina
Mido
Hamilton
Calvin Klein watches
Basic range;
Swatch
Flik Flak
They really regard Longines as above Rado? That stands out for me
Last edited by Der Amf; 17th March 2016 at 13:06.
Never heard of 3 of them and surprised at the ranking
That's interesting. I never knew that Swatch owned so many brands.
No, they view them on the same tier. The order within the tiers listed above doesn't note any preference.Originally Posted by Der Amf
The picture below says it better than my words could.
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Last edited by Wharry; 17th March 2016 at 13:14. Reason: better picture
I thought i knew all of the Swatch brands , but ive never heard of Leon Hatot .
I will have to look them up .
....you'll be disappointed (unless you are a wealthy lady of a certain age)
Again, never heard of them. Although based on this comment, it doesn't surprise me that it looks like their website was last updated in about 1995.
Your right , im disappointed . LOL
I hate what they did to some of the brands, like Union and Longines. Union for a while had decently finished but undecorated GO movements, and some very nice LEs like the Julius Bergter. Now they are pretty bleh. And Longines for me was always, together with Rolex, Zenith and JLC, what came just after the Big Three. Not to mention Hamilton, when I started collecting (OK, I'm an old fart) we used to call them the American Patek. Although I always preferred Elgin (free-sprung balance!).
And Omega in the same league as GO and Breguet?
I call it Hayek-ing....
It is rather shallow, I had a Tissot Visodate which shared the movement with my Longines HC with the modifications for the day and the resultant calibre number. Nevertheless its equal. The Tissot was just as nicely made. For its intended purposes. Though I would agree with the luxury listing. Even given the white bread.
Say it enough times and it becomes true :). Also the price is the main decider. When the Globemaster on a bracelet becomes more expensive than a standard DJ, the transformation will be complete. It won't be long now!
...but what do I know; I don't even like watches!
I would too.
Jaquet droz new one on me
Being new to all this I didn’t realise they owned most of those brands.... everyday's a school day!
A brand name with massive heritage and some of the bird watches are remarkable timepieces (albeit virtually unwearable!).
I have a soft spot for them as the watch my parents bought me for my 21st is a JD, albeit in a more esoteric incarnation.
M
Breitling Cosmonaute 809 - What's not to like?
I didn't realise they owned Glashutte Orginal or Union Glashutte. Bit naive of me to think that just because they were German watch companies that they would be independent.
Omega being part of the swatch group : That's what has always put me off them
The history of Omega is far more complex than that though. They didn't get gobbled-up by Swatch, like other brands. It's probably closer to think of it as them becoming Swatch group.
Last edited by ArghZombies; 18th March 2016 at 16:23.
Yep. One of the big constituents of Swatch (SSIH) had Omega-Tissot at its core. SSIH started the asset-stripping process when facing insolvency in 1979 and the creditors (this being Switzerland, the banks) eventually assumed control a couple of years later after the equity collapsed. The merger with ASUAG was engineered by a management consultant, who then took it private in 1985 after inventing the Swatch. Fast-forward to 1998 and the company named itself after the early 1980s saviour - the Swatch.
...but what do I know; I don't even like watches!
Interesting, I reckon there's only a handful of watches I'd be willing to buy from the whole group... And a few I couldn't afford even if I wanted.
Omega and Breguet on the same tier is pretty crazy and Tissot, Mido on the same tier as CK....
Flik Flak and Swatch below CK? Can't take that seriously.
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