Quote Originally Posted by Umbongo View Post
Well, they weren't free were they - Hans got his money after the war - with the bonus that loads of war heroes from the wealthy classes were making rolex the watch to be seen wearing. A generation of young survivors who served under these men would forever more see rolex as an "officers watch" - furthering their aspirational image.
Wilsdorf had the Midas touch.
Absolutely, free at the time, my mistake. But yes, I don't deny for a moment that much that Wilsdorf did served multiple purposes. Mind you, I haven't even got to his real charity work, which appears to me to be entirely altruistic...