I've had my BLNR for 3 weeks now and I love it. It's my first Rolex and I wear it everyday.

I have friends who find Rolex watches "boring" and would prefer Casio's. Not joking! I think it's down to Rolex's having more or less the same look over the years, only subtle changes. To me I like their looks; classic and not too flashy. What I'm also buying is the heritage, the branding, and the engineering and craftsmanship gone into making one of these watches.