Smiths were the only watches worn on the summit of Everest in '53. The proof.

[Rev-O]

whilst they don’t claim that Rolex watches were worn they’re still pushing the association and implying it

It's what they've done since 1953. And the first waterproof wristwatch etc etc

What with waiting lists and ADs retaining cards and randomised serial numbers etc I'm afraid Rolex have lost any affection or respect from me.

Their watches are good -- good, not great -- but their marketing is phenomenal and, at times, mendacious.

Still, the fanboys will queue up (literally) to get their hands on these boring, stale, mass-produced Veblen bling bracelets.

I honestly can't see how they are an option for true watch lovers though.