I don't think you understand the issue.
There's an item we are both interested in: You enter a maximum bid of £100. I enter a maximum bid of £50. You are currently the highest bidder & will win it at £51. There are no other bidders interested.
The seller now enters shill bids:
£61 - you're still winning at £62
£71 - you're still winning at £72
£81 - you're still winning at £82
£91 - you're still winning at £92
£101 - He's now the highest bidder £101 & he's found your limit
Now he deletes his £101 bid & re-bids £99. You will be highest bidder at £100 & win the item. He's forced you to pay £49 more for the item than if the auction had been run fairly. He never intended to buy the item so the fair value was £51, just over what the next lowest bidder valued the item at.
If you think that's acceptable then you're a mug.