^^ whilst not confirmed by Omega / Swatch, that’s what’s been pieced together across a few different forums based on pre-release photos & snippets of teaser vids.
As far as pricing goes, that will be interesting. There’s a quote from a GQ article about the collab that says:
“Perhaps the most intriguing thing about this partnership for you to know is that it’s highly unlikely to leave you either unimpressed or empty-handed.”
To me, that’s either talking about availability - i.e. they’ll be non-limited - or affordability (or both).
There’s a LOT of hate online, specifically from Speedmaster groups, so will be interesting....
This teaser on the Time + Tide Instagram shows what looks like multiple different coloured Speedmaster style watches. Yellow, green, pink, blue cases, etc.
$260 each for the Swatch/Speedie things apparently and there is also a full collector set available to buy also
Doesn't surprise me. Kind of similar aims to the Breitling Endurance Pro...squarely aimed at capturing the youth market.
$260 for a Speedmaster? Huh? Did I hear that right?
Appreciate it's rumoured to be quartz/plastic, but sounds like a brand damaging move if they stick Omega logos on a chronograph at that price.
i like it youthful and fun. a good way to connect with a younger market. and its hardly impinging on the core speedmaster market.
Not going to lie, at $260 id buy one or two!
Imagine a hot pink speedy
Pretty certain that’s wrong, only from what I’ve seen elsewhere. Mono colours depending on what variant.
But I could be wrong.
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Wonder how much the collector set will be and if you’ll need to rent a Luton van to bring all the boxes home.
Looks like there's a version with Alaska Project handset as well. Some are as low as $229. Again the source is watch forums so not exactly horse's mouth stuff however one person prepaid at an Omega AD and so had their firm price
https://revolutionwatch.com/omega-x-...in-bioceramic/
etc. etc.
Look better than I expected TBH.
Any idea what the size is?
I can see the Mrs wanting one of these.
I think they are quite cool.
I think they look pretty good! Can see them being very popular.
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Amusing that the Revolution article got pulled - guess they jumped the gun. No more Swatch Group press-releases for them!
I missed the size, but the price was given as CH250.
Liking the Moon and Mars versions in particular, but has to be one of the most collectable sets going, even the daft colours look kinda good.
Edit: link to thread with the proper full colour selection (there's a lot!) here:
https://forum.tz-uk.com/showthread.p...Omega-x-Swatch
They rock. I can see plenty of Omega bores (like myself) getting very hot under the collar about brand image harm but I love those and will get one myself. I wonder if they will be cross sold across Swatch and Omega boutiques as a way of getting customers to up (or down) sell customers into each brand.
Love the 105.012 pushers and Alaska hands on one model. There are some nicely observed touches right there.
I can't see many wanting an X-33 after this has been around a few months...
Last edited by Padders; 23rd March 2022 at 17:59.
I think this is a very clever move from Swatch Group. Tie Omega's historic model to the Swatch brand, link to a younger set of buyers (and older ones that want a fun, colourful watch) and move them towards Omega ownership as they mature. I'd have one of these as a holiday watch - I'm getting shades (pun intended) of the Fortis Colours range from a few years ago - available separately and as a collection. There's something in there for all buyers: young, old, male and female.
If the cases are from recycled plastics it's another win, this time for sustainability. At the price point I'd imagine a quartz movement, perhaps System 51 with a chrono module added?
I'm in.
I think they look really nice but wonder how much harm they will do to the Speedmaster range. I can’t see many people wanting to drop nearly £6k on a moon watch that doesn’t look to dissimilar to a £250 plastic version.
Makes you wonder what Omega were thinking!
They were likely thinking that at £5K the original Speedmaster is already way way into the Veblen goods sphere so selling something to a totally different audience isn't a bad thing. 3 years ago you could buy a Moonwatch new for £2,750. What changed? Next to nothing. Halo marketing, get them hooked then upsell them when they get richer.
Just seen it's only a 60-minuter. The previous mock-up had it as the full 12hr.
Waa.
You sure about that? The RH dial reads to 10. I am thinking 10 hour timing. Or 1/10th second precision perhaps like the Seiko quartz chronometers. Not bad either way.
Actually the latter seems more likely. 1/10th quartz precision but a shorter total 60 min duration as you say!
Last edited by Padders; 23rd March 2022 at 18:18.
I think these look great! I'll definitely get a couple if they're readily available.