Earlier this year Vogue magazine's parent Condé Nast's lawyers sent a cease and desist letter to a 200 year old pub in Cornwall called 'The Star Inn at Vogue'. The pub is in the village of Vogue. And it's a pub! The landlord wrote back, rather politely I'd say, and Condé Nast backed down.

In these cases, my reaction would be too use the 'Arkell v. Pressdram' response - also worth a Google if you are not familiar with the story.