If branding is deleted what watch are you wearing?

[theancientmariner]

But even then, do people want the watches simply because they are exclusive and valuable, or because they are superior products and retain that value?

Very much depends on the individual. Some will purchase simply due to their exclusivity, others due to their perceived superiority as a product (even though they don't have the knowledge to confirm that superiority) and others will purchase in the belief that it will retain more of its value than others. That only takes into account those who purchase because of a brand name and not those who don't.

[Puntsdog]

PAM779 which I bought specifically because there was no dial branding although I appreciate there are visually obvious clues with regards the manufacturer.