If branding is deleted what watch are you wearing?

[jwg663]

I agree brand does play a part in the choices we all make. Brands would not spend the money they do on positioning their product, if it were not important. (Tudor is still the poor man’s Rolex, Skoda are the poor man’s VW etc.)

It is a double edged sword though, branding / the brand / associations with that brand can be a total turn off. We may miss a quality product but we can’t see past the branding.

I don't like the new or old Seiko 5 logo, the Orient 'Rothmans' insignia, the Rolex coronet, the Blancpain engraving, the old-style Parmigiani Fleurier plaque or the FP Journe 'Inventit & Fecit' bumf.

They're all fine products, in their own ways, but would not be for me.