What's also interesting is the lack of objective connection between the scent and the price.

That's not the same for most veblen goods... watches have more complications, deeper WR, precious metals... etc

I was unpacking my late father's house a few weeks ago and he had a bottle of aftershave, a brand I hadn't heard of before.

I stuck it in my bag, better than throwing it away, googled it and it's £200 a bottle! I would have had no idea simply by smelling it

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