I really dislike most watch packaging. Increasingly the boxes are nothing more than perceived-value adders that have no worth in use.
All those huge laquered-wood things? Look expensive don't they? I once had a cheap pair of Chinese loudspeakers that cost peanuts to buy - and way less to make - with that exact same over-shiny finish. Pricier than a bit of cardboard, sure, but to what end?
Aside from the waste and clutter, their worst fault is that they make it immediately obvious to thieves in the postal/parcels system that here is something worth stealing - what else comes in a heavy, ~cubic box? It shouts "
Steal me!"...
It's usually the more affordable brands that get it right - here's an example from Zeno:
In transit it's light, a discrete, nondescript shape, takes-up little space and can be slipped straight through any letter-box. What's more the case is actually
useful for travel and storage. Easier to make a truly eco version too. Want a premium/prestige version? Make it out of shell Cordovan, carbon-fibre, or suchlike.
The watch industry really needs to drag its arse out of the 1950s...