Robert Opie Factfile
- The author of 20 books on the history of advertising and brands, Robert Opie bought the first object in his collection in 1963 – a packet of Munchies from a vending machine in Inverness.
- By 1975 he had enough to mount his first exhibition at the V&A, The Pack Age: A Century of Wrapping It Up. So successful was this that Opie opened his first museum devoted to the history of packaging and advertising at Gloucester Docks in 1984.
- By 2005 the museum had moved to London and is now packed full of objects – hence the move.
- Opie’s canny collecting eye alights on many modern merchandising packaging products, including those promoting the boy band One Direction, from T-shirts to deodorant.