I picked up a bracelet on its own during one of the openings in the middle of last year. It was a quiet day and I managed to purchase one easily before the closure.
I think the success of a purchase (if it's in stock) comes down to how quickly you can add it to your shopping cart and pay.
The store website is designed to close after it has had 200 transactions - this is the amount of orders that Timefactors can package and post before their authority to take the funds from your account expires. I don't think it matters whether it's 200 straps or 200 watches - the shop will close automatically after that number of sales on that opening- Something like that I believe.
Also with Eddie having had some major set backs recently in his personal life we will have to learn to become patient.