There's something liberating about being reminded when time is 'on the hour'
I often hear it 'ding' throughout the night....I'm a light sleeper.
I press the button on my 'Teasmade' at 06.30 & when it dings at 07.00 I'll make a move from my semi-comatose state & pour the tea...I like my Yorkshire tea strong!
Up until that point it's more than I can do to rotate my watch to see how the time is going.
I like it because it's a new concept on the concept of timekeeping. A bit like those watches which only have an hour hand.