Seems very much like 'out with the old and in with the new'. I've been a fan of Bremont for quite a while primarily for what the founders principles are but also that I like most of the previous watches. There was obviously a limit to what could be done without major financial input but unfortunately that financing seems to have pushed more toward profit and less toward ideology. It's going to take some time for me to soak up all the new designs and information but my initial reaction is that it's all quite bland and nothing jumps out. Hopefully the new marketing department know what they're doing beyond the watch fans on forums.