Rather perversely the new Bremont models and logo give me strong Christopher Ward vibes of old - whilst the new Christopher Ward logo and models have found an identity and are going a bit Bremont (whilst generally offering much better vfm). In fact not even Christopher Ward produced models or a logo that had such a cheesy microbrand look about them. What a shame.
I quite like the new chronos - more so than the old - but the new Supermarines are woefully forgettable "me-too" designs. As a new brand, ditching what heritage you have established is demented. It needed developing and refining.
All that said - today Rolex have once again shown that considerable success can be had endlessly issuing the same boring me-too designs with the occasional tweak to the colour-slider in photoshop......so maybe Bremont are on to something?
I wish them all the very best, I'd like them to succeed, but I agree with comments above that Christopher Ward are playing this game much better.
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