Quote Originally Posted by theancientmariner View Post
and then they take on an American surfer as an ambassador......
Laird Hamilton is 60 years old surfer, Jason Fox 47, Military Veteran, Jimmy Chin 51 year old climber. They're certainly aiming for the older watch buyer.

In theory, the TZ audience is Bremont's target market. It's amazing how far off they are. The new branding and products look to be designed by non watch people.