An interesting take of the Rolex direction of travel following W&W:
https://www.fratellowatches.com/watc...ch-with-rolex/
The opinions on Rolex moving ever further away from beloved 5 digit tool watches and towards bling won’t surprise anyone here, but it is perhaps a surprise to see them published at all. Is there a new trend for honest online watch journalism (see also the Bremont saga)?
There are counter arguments though. This year was all about precious metal and the high end, but they’ve only recently been tinkering with Explorer sizes and Oyster Perpetual dials, as well as sliming down lugs, and recalling vintage Daytonas. They were never going to recreate five digit models, so they’ve given Tudor the job. The odd gaudy model for those with more money than taste is also hardly news, that’s been going on for decades. So while a lot of the piece rings true, perhaps it’s a bit too soon to conclude that they’ve abandoned their traditional market completely.