Bremont - what have they done?

[TH14TH14]

This appeared on Instagram. I can't imagine they'll find many buyers for this at what it must cost.

I can only echo what's been said here - such a dramatic change in direction and not in a good way. Such bad designs - the dial text alone on the Terra Nova models is dreadful. The ablogtowatch article was spot on - it's pretty much the only watch site that gives some independent opinions. That approach is carried over into the podcast too.

I was hoping under the new CEO that we'd see well judged revisions to the existing lines - maybe a smaller diameter MBII for example. Perhaps the brand is in a bad way and desperate measures are needed. You can always find Bremonts (even the latest models) with significant savings at sale time.

Sent from my LE2113 using Tapatalk

[aksd]

This appeared on Instagram. I can't imagine they'll find many buyers for this at what it must cost.

I can only echo what's been said here - such a dramatic change in direction and not in a good way. Such bad designs - the dial text alone on the Terra Nova models is dreadful. The ablogtowatch article was spot on - it's pretty much the only watch site that gives some independent opinions. That approach is carried over into the podcast too.

I was hoping under the new CEO that we'd see well judged revisions to the existing lines - maybe a smaller diameter MBII for example. Perhaps the brand is in a bad way and desperate measures are needed. You can always find Bremonts (even the latest models) with significant savings at sale time.

Sent from my LE2113 using Tapatalk

That looks awfully like the Mont Blanc Geosphere :D

[funkstar]

Sent from my LE2113 using Tapatalk

What the hell is that!?!?!

[MADDOG]

What the hell is that!?!?!

My thoughts exactly.

[tertius]

This appeared on Instagram. I can't imagine they'll find many buyers for this at what it must cost.

Surely that is not real?

It looks so clumsy and unrefined.

The hands; the all CAPITALS in the text around the tourbillon; and on the upper "world" subdial the numbers appear to go anticlockwise?

[Fullbreakfast]

Surely that is not real?

It looks so clumsy and unrefined.

The hands; the all CAPITALS in the text around the tourbillon; and on the upper "world" subdial the numbers appear to go anticlockwise?

Bit AliExpress, that.

[earlofsodbury]

Bit AliExpress, that.

^ This ^

It looks like hot garbage - a bad copy of a more refined watch, executed (and it should be) in poorly-matched materials.

[Kingstepper]

Surely that is not real?

It looks so clumsy and unrefined.

…. on the upper "world" subdial the numbers appear to go anticlockwise?

With a ‘map’ representation of World time they have to. Not sure how others do it TBF.

[tertius]

With a ‘map’ representation of World time they have to. Not sure how others do it TBF.

Confess I hadn't considered that aspect, but I think my response would have been to rethink whether that was a sensible design decision in the first place.

[TH14TH14]

Surely that is not real?

I had the same thought but it was re-posted by Bremont today. Just awful and probably 10s of £thousands. The most recent Collective Horology podcast is worth a listen - harsh but fair critique of the new branding.

Sent from my LE2113 using Tapatalk