Bremont - what have they done?

[theancientmariner]

If you have to much money and want to buy into a shit story, please do.

Can’t argue about design, but hardened cases, steel and titanium are common place with micro-brands, as are ETA movements.

Keep up! Bremont aren't offering hardened cases with the new models. They are using the same steel as Rolex however so by your reasoning the new Bremont watches are as good as the latest Rolex.

[Daddelvirks]

Keep up! Bremont aren't offering hardened cases with the new models. They are using the same steel as Rolex however so by your reasoning the new Bremont watches are as good as the latest Rolex.

I was kindly talking about their older models, the new ones are overpriced micro-brand territory.

And since Bremont uses this, amongst other things, to justify their prices I thought it relevant.

904 steel is also offered by some micro-brands, nothing to see here, just move on.

[theancientmariner]

904 steel is also offered by some micro-brands, nothing to see here, just move on.

that was kind of my point. You can't judge any brand by the materials that they're made from. In order to compare like with like you have to see them in person, factor in the manner that they're sold - direct to consumer, through shops etc. and also factor in the after sales. There's a lot to any company beyond the materials that what they sell are made from. In my opinion and others, Bremont of the past have been on a level playing field in terms of quality of build with the best of the rest and the after sales has been second to none. The Bremont of the future is potentially a completely different animal.