Bremont - what have they done?

[Passenger]

That's very sad to hear. It very much sounds like the new management have taken a page out of Elon Musk's playbook.




I wonder if what they were sold on was a very different model to what's happening...

Ah but the money, the pay off though...

[Christian]

Ah but the money, the pay off though...

Can't really blame them. Through savvy marketing they build a brand with no history at all that put them in the same segment as Omega, Breitling etc, with boutiques in many major cities. I guess they needed to seek investment to continually grow but were also staring down the barrel of economic uncertainty in the luxury goods market. It's only a luxury goods company...I reckon cashing out was pretty sensible.

[earlofsodbury]

I've just had a gaze into "Mystic Sod's Crystal Ball(ocks)", and predict Bremont will exist as a name only within a larger, Swiss or Chinese based consortium five years from now. Elsewhere, Davide Cerrato will be in charge of Invicta's new CHF250,000,000 Swiss HQ; "The Wing" will be Britain's finest priciest Weatherspoons, and The Bros will be back to putting tiny bits of antique aircraft inside Chinese-made tchotchkes...

[andy100]

Can't really blame them. Through savvy marketing they build a brand with no history at all that put them in the same segment as Omega, Breitling etc, with boutiques in many major cities. I guess they needed to seek investment to continually grow but were also staring down the barrel of economic uncertainty in the luxury goods market. It's only a luxury goods company...I reckon cashing out was pretty sensible.

If I was in their shoes I probably would've cashed out when given the chance too!