You missed the bit where they were doing it for £300 instead of £3,000...
You also missed the bit where they're pulling themselves up by their bootstraps from nothing instead of using the resources of a decent-sized corporation to keep doing cookie-cutter watches in an ever-changing roster of on-trend Farrow & Ball 'colourways'...
Grand Seiko: famous for...
{"Ah-aah-Zaratsu!" - bless me}
...smashing boundaries