Quote Originally Posted by Tokyo Tokei View Post
Erebus though?

Force of darkness, married to his sister, progenitor of death, misery, envy and retribution and the offspring of Chaos.

All a bit Greeks do Jeremy Kyle but even if that's your thing, I just don't like the name of the brand on the watch.

The watch itself is okay and you can tell he's spent time on it to get the details right, but they could do with some discipline. More choices of dials and bracelets also means less focus and crucially for a new entrant, weaker brand identity. There are endless anonymous Chinese offerings in that space. I wish him well nonetheless.
Agreed on all points

Wasn't a huge fan of the name either when I first heard it, all sounded a little generic and LOTR: Dark Lord Erebus of the Northern Realms, or perhaps his horse. But give it a couple of years to embed in the general consciousness and it'll seem fine.

When you consider case thickness, shortness of lug-to-lug, even lug width, bracelet taper, quick release spring bars, on-the-fly adjustment, saphire glass and lume quality, I can't think of a standard gripe he hasn't addressed. It's clearly an enthusiast's watch and I suspect, as an enthusiast, he couldn't resist producing that variety of dials, possibly at the slight expense of profit even. Great for the consumer, though. That said, a similar approach has worked for Zelos and I suspect he very much has their business model in mind, albeit his two offerigs to date don't have the clear design identity of Zelos.

Behind the nice-guy image, I suspect he's a guy who's pretty driven having found his niche / passion in life. Neither watch quite does it for me but I hope he does well, and would bet he will.