They have three grades on them, the most coarse isn't coarse like sand paper, it just leaves a matte finish, good for deeper scratches, then use the next one down for a slightly less matte finish, then the finest for a final polish.
The finest doesn't give as shiny a shine as Cape Cod cloth, but is more than good enough under lugs. On top you can always do the final finish with Cape Cod, the Bergeon stick will have saved a lot of elbow grease in the meantime.