Yes, ‘Flying the Flag for British Agriculture’ wasn’t it, at the British Farming Awards industry bash?
Not saying he hasn’t put farming in the spotlight, but it is but one particular perspective, and there are plenty of others.
Debt kills farms in my experience, the one I grew up next to was largely debt free, a third generation farmer, and the good years more than made up for the not so good years. A farm I worked on in my spare time at college/Uni was a tenant farm, and all his kit was borrowed for or leased. He eventually sold up to pay everything off before the stress killed him.