They do seem to yo-yo their prices up and down, then remove it leaving you thinking it’s been sold only to reappear some time later as a new arrival. I have followed several of their watches over a period of time and seen the behaviour. I’ve also seen other dealers shuffle the pack and bring a watch that has been in stock for a while back to the top of the new arrivals.

I suppose it’s bad business to have an identical looking website for weeks or months on end, so need to do something to freshen things up.

I did challenge WF when a £2k discount was removed and they offered to honour it if I bought the watch, which was fair enough.