As an aside , how many on here have seen more than one Bremont in the wild. Ill start , in serious watch watching since 2010 I havnt seen one. But then again…………I dont live in London ;). What was their genuine market penetration ?
Being ex-military, I've seen a few on colleagues wrists and all of them Squadron watches. They did nothing for me...the design usually incorporated a silhouette of the aircraft and an extra numeral added next to an hour marker to either make the Squadron number or the aircraft ID.
I wonder if the new "compass rose" design on the dial is a nod to the NATO logo?
Either way, I hope they return to their stated aim of manufacturing movements in the UK. If they could supply other "British" brands (CW et al.) with their ebauches then all the better. Sadly they seem to rowing back on that. They now look like another UK-based microbrand buying everything in. This works well for Eddie as he reissues out of production classic and crowdsources the designs of new models. (He's also charging three figures, not four.)
I thought Henley might eventually be the new Cheltenham but alas it seems not. And losing their in-house cases means they've got no USP at all.