Jura's latest venture - http://www.thewatchdepartment.com
Seems to be a big sideways step to me and with so many fashion brands, not sure how it will fair to be honest :scratch:
Clearly trying to appeal to a different (mass) market. I guess they believe that there is more money to be made by splitting their brand and marketing. I suppose they don't want to taint their reputation with lower end sales.
I'm not sure if it will work either, but I have absolutely no knowledge about the fashion brands, their popularity or their mark-up.
I'm no expert in watch sales but I would expect there to be a big mark up in fashion branded watches that are most probably mass produced in china or somewhere simalar at cheap price then sold on for big bucks
Luminox, still kicking around with their Tag F1 (older style) knockoffs
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