Erebus though?

Force of darkness, married to his sister, progenitor of death, misery, envy and retribution and the offspring of Chaos.

All a bit Greeks do Jeremy Kyle but even if that's your thing, I just don't like the name of the brand on the watch.

The watch itself is okay and you can tell he's spent time on it to get the details right, but they could do with some discipline. More choices of dials and bracelets also means less focus and crucially for a new entrant, weaker brand identity. There are endless anonymous Chinese offerings in that space. I wish him well nonetheless.