"Daniel Wellington"? Who the **** is "Daniel Wellington"?
Daniel who you might say? Well Daniel Wellington didn't exist five years ago and revenue hit a quarter of a billion a couple of years ago. They make very plain watches with cheap movements from china... and people under 30 cannot get enough of them.
So it's interesting to see today - that Tissot is attempting to knock-off their watches with a new cheap 'everyday' line aimed squarely at their customers:
http://uk.tissotshop.com/special-col...ig-gent-5.html
I wonder if we will see a few of the other swiss players launch some cheaper watches at the low-end to reach to this change in fashion.
"Daniel Wellington"? Who the **** is "Daniel Wellington"?
A manufacturer of watches who's trade-mark style is plain-faced watches, just like the Tissot example.
RIt was a coincidental meeting halfway around the world that sparked the idea for Daniel Wellington. On this trip, our founder Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.
Ignorance breeds Fear. Fear breeds Hatred. Hatred breeds Ignorance. Break the chain.
Whoever this Wellington fellow is, we must find him and we must kill him!
On a more serious note, the cheap under 300$ to 500$ Tissot watches are s**t in my opinion. And I'm talking about the design here... Mostly... You can get something a lot better from the vintage era.
There are a million (or so it feels like) dreamers who are starting watch-brands on kickstarter etc now, trying to emulate the Wellington idea... It's quite hilarious to see Tissot being so desperate that they do it too, and fail so miserably....
All those watches look like they're made for elderly or the vision-impaired... say what you want about DW but they found a design and image that appeals to young people. Oh and the price, of course.... And the quality isnt quite as crappy as you might expect, the case is solid, like a coin with a hole in the middle to fit the 0 jewel miyota... and no seconds hand so no trouble with people obsessing about timekeeping. Another thing Tissot completely overlooked...
Daniel wellington is very popular over here in Australia. They marry dress watch looks with coloured NATOs. Not my thing thats for sure.
They're awful but it feeds people in to watch ownership and from there, they can develop taste. A bit like Dan Brown and literacy; dire but could start a habit that leads to better things.
Looks like a Meistersinger with a couple of extra hands.
Fair play to DW, they appear to have nailed their market so hats off to them. I think it's pretty cool that classic designs and styles are making a comeback, Henry London is another brand that's pushing itself that way as well. I can't vouch for the quality or vfm however they've got some lookers in their lineup.
Daniel Wellington watches may not be to everyone's taste, but there can be little doubt that they have filled a substantial niche in the market and, it must be fair to assume, are making a load of money for themselves.
Imitation being the sincerest form of flattery, it is hardly surprising that there are plenty of others trying to jump on the bandwagon. Whether it is wise for a brand like Tissot to try and scoop a share of this market is another question. Will heading in that direction damage their image, or is it a worthwhile risk? Only time will tell, but Isomehow doubt that many other Swiss brands will take a chance until they see how Tissot get on.
Interesting that it's the Tissot brand moving into this area rather than one of the cheaper Swatch Group brands, I.e. Swatch, which was meant to be the brand for cheaper watches for younger people.
Ah, Daniel Wellington watches, I hadn't noticed much until very recently, but I was in Majorca and the younger guys are wearing them and others that style every where, noticed them far more here now I am looking also, classical style with a splash of colour, seems to work for a lot of youngsters.
These watches are perfect for NATO lovers. Wearing a DW is lile wearing a sign that says: "I am a fool, please rip me off."
You should easily be able to get a similar watch for 10 pounds, or 3 for 20...
Hairdresser watches imho, taken over from the bill max (which I always liked) as seen in some hoxton boutiques back in the day...
Sent from my iPhone using Tapatalk
Last edited by Glen Goyne; 1st October 2016 at 07:15.
I remember the days here when NATO was only reserved to mil watches and this crossover has steadily crept into mainstream - I blame Daniel Craig the barstool with his NATO infatuation . Now it's rainbow bloody NATOs from George ,zippy and bungle in Hiya Nappa.
Another death of the NATO for me 🤒
What I find interesting is the fresh emphasis on versions of the 'dress watch'. About time too, sports watches need a rival.
I begun switching to 'dressier' designs , just because they look better. Simplicity slways has a market.
I must be missing something. Tissot were making 'dress' watches with thin, squared lugs and minimal bezel like that 50 years before Daniel Wellington came along - how are the Swiss reacting to what is a knock-off of old designs?
I used to wear a Smiths Astral on a NATO - perhaps I should ask Daniel Wellington to credit me with their inspiration?
People can enjoy what they like whether you agree with it or not :)
And hey, it was a pair of DW watches (obtained for about £30 each because clearly they have no resale value) which then pushed me into getting more interested in watches and moving onto more serious offerings.
Fair point. Everybody starts their watch journeys in different places.
The founder, 31 year old Filip Tysander, bought the most expensive apartment ever in Stockholm. Not much compared with the big cities, but still around 9.5 million GBP. Anyway, he gets a great view and 24hr concierge services in the package.
Ignorance breeds Fear. Fear breeds Hatred. Hatred breeds Ignorance. Break the chain.
I hate 'fad' watches, of which these Wellington dress style + nato most definitely are, but hey, if more people are buying and wearing watches then that isn't a bad thing.
A small part of me dies every time I hear the modern mantra "what do I need a watch for when I can check my phone?"
Better than all those bloody Michael Kors I see everyone wearing.
The resurgence of film photography was mainly fueled by hipsters and their lomography. Same applies here.
I say, hats off DW.
I heard Daniel Wellington didn't protect the name in China, and now there are a lot of fakes floating around certain auction sites for less money. Of course, as they're all produced for low cost anyhow, there isn't much difference in quality either. That's what I heard so it could be rubbish of course.
Saying that though, Tissot really couldn't have done a worse job with these watches. They're awful!!!
My mother in law got me a DW replica for my birthday.
Despite having no lume and being 40mm it's not bad.
I bought it because I liked the strap, she told me.
I love her.
See also three other interesting examples:
- the rather nicely designed Uniform Wares, which has a new, Swiss Made line (still quartz)
- the more retro Farer watches, who started with quartz, but have just announced an automatic range
- and these people - DW for nought. The Free Watch Company...
(Larssen and Jennings also moved upmarket into an automatic / Swiss Made range, and Corniche are an example of a dress watch that's in the affordable space).
Sung to the tune of "I feel pretty" from West Side Story.
Best wishes,I feel snooty.
Oh, so snooty.
I feel snooty and witty and bright!
And I pity
Any watchbuyer who isn't me tonight.
Bob
I have to confess to being quite taken by the Canterbury Rose, its mainly the strap