Reply With QuoteI think my favourite is the 2010-13 variant. The new one does look a bit like someone's first faltering steps with Photoshop., Ironically it seems more 1998-ish than the 1998 one. Supposed to be more handheld-device-friendly apparently.
A forum populated with watch enthusiasts, some drawn by design. So, what do we think about the logo redesign of one of the biggest companies in the World?
For me, I can deal with the font but the thickness is coming off like its a set of fridge magnets. I know its part of the intended design, but I hate Google's logo for the first time in a long time. I can't put this side by side with something like the Android OS and see how it ties in or complements at all.
I think my favourite is the 2010-13 variant. The new one does look a bit like someone's first faltering steps with Photoshop., Ironically it seems more 1998-ish than the 1998 one. Supposed to be more handheld-device-friendly apparently.
I can't see any REAL difference between the previous and the one before that of which would get my vote to stick with.
New one looks nursery like and I didn't think it needed changing .....
The new one looks better to me. Particularly on small/low-res screens.
If I am being picky I think it isn't as clear as the last one, however I do like the simple style as it sits well with other Google software etc. The new favicon that is shown within chrome etc is smart too. I
I'd love to see it in the Johnston London Underground font.
Can anyone oblige?
"Fridge magnets" is spot-on. I clearly remember that set from my childhood.
The "G" evokes childhood memories, too... from Sesame Street:
That being said, I donīt have much of an opinion on the change — which is unusual for me when it comes to typography. I suppose no version has been particularly brilliant so far.
I've taken an interest in fonts over the years having spent rather a lot (of someone else's money) having signs made.
The difference between fonts can be very subtle but also very important. It can also be hard to put your finger on what's wrong with a font, or why one is better or worse than another one.
As a result, I tend to stick with the standard classics, verdana, gill sans, garamond, tnr, etc as appropriate for the task, and avoid the comic sans etc of this world like the plague.
I think google's new font is pants.
^
Robert Bringhurst manages to articulate the subtleties and differences in type design very clearly in The Elements of Typographic Style. Well worth the read if you take an interest in the subject (or have any interest in design), and not nearly as dry as it sounds. The book itself is beautiful, too, much as you'd expect given the topic.
From what I've seen, very few watch companies are familiar with even the basics of typography. For something so integral to watch design, it's surprising how deficient they tend to be, including many who really should know better.
Last edited by Belligero; 2nd September 2015 at 20:22.
The 2010 one has a colour gradient, darker on the edges and lighter in the middle as if there was some lighting and shadows involved. The 2013 one uses solid colour.Originally Posted by reggie747
Also on the "big company incompetent at common sense ruling" mantra...what a surprise(!). Don't get me wrong, Google are obviously doing something right, but this is just...
I find the Cap G a little clumsy but like the rest of it.
Here's a good review of the logo, for those interested in such things.
http://www.underconsideration.com/br...p#.VedU_uyCOnM
Almost on topic
https://xkcd.com/1015/
...it's a "whole new visual ecosystem". If you say so, I still don't like the font.
Now there is more detailed talk of typefaces...
For penmanship lovers...
Last edited by zoiksy; 2nd September 2015 at 21:32. Reason: Video link/embedding
It's back to primary school. Dumbing down for the masses again.
A total non event discussing fonts with regard to a tax avoider ? get a life!
Last edited by mart broad; 2nd September 2015 at 21:55.
^
Indeed, more edifying fare such as "look at my latest watch purchase" is surely being neglected as a result.
Oh and
this^
Good luck everybody. Have a good one.
Here you go:
There are something's I care about, this isn't one of them.
As long as you can still do this with the letter "O", I don't care what they do with "G", "L", and "E"...
Aha! Couldn't find a better Sesame Street example earlier; here's exactly what I was picturing:
source
Last edited by Belligero; 3rd September 2015 at 12:33.
When I look at logo a a standalone design object, I too like 2010 version the best, but I have to say that new logo works just fine within context of the page.. Take it out of the page context and it looks meh
I don't really care, but I agree with those who say
a) the new one looks like fridge magnet letters
and
b) the 2010-2013 one was the best.
I wouldn't agree the latest one 'works fine' within the context of their page, it's like a slap in the face with a wet haddock!
M.
What do I think about it? Not a lot. I would rather Google spend resources fixing their search engine, which is not what it was.
Anyone remember the fuss created when BT changed their logo (20+ years is ago?)? It cost an arm and a leg and everyone laughed at it for costing so much and delivering so little. I know from personal experience that this sort of 'let's change the company name/logo' nonsense is driven by senior management who have no concept of the cost or the fact they really should have better things to do.
You maybe may consider that you are entering time in your life where accepting the change is not an easy task anymore
:goes to hide under the table fearing the sharp objects in his direction:
There may be an element of truth there, but I'm also experienced enough to know that change for change sake is all to common...You maybe may consider that you are entering time in your life where accepting the change is not an easy task anymore
:goes to hide under the table fearing the sharp objects in his direction:
As I say, I don't really care what Google use as their logo, but I don't think this was an improvement...
M.
Google engine is exactly what they want it to be, sadly, it's not anymore what we want it to be :(
I don't mind the new logo, it's clear and does the job, and it's not as if a search engine needs to maintain a certain image like a lot of other companies.
DuckDuckGo isn't a bad alternitive, I still find myself using google as primary search engine and DDG as a secondary one for my in depth things.
This.
And this.There are something's I care about, this isn't one of them.
This, however.............As long as you can still do this with the letter "O", I don't care what they do with "G", "L", and "E"...
See below
Last edited by GraniteQuarry; 5th September 2015 at 19:43. Reason: Double post geniusity
Quite honestly, I can do better than that by pissing in fresh snow.
Excellent!Here you go:
I like that, if it were my call you'd get the job.
Super.
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