Haha!
Seriously though, if AD's aren't given any advance warning of an increase, how on earth do they organise themselves for the morning after such an increase to update their stock? There was mention on another forum that ADs are generally given a couple of days warning, but from what some have said on this thread, ADs are equally clueless.
Would seem a little harsh for Rolex not to give their ADs a heads-up.
Going via Heathrow next week, was hoping it wouldn't happen just in case there's something there with my name on!
Nobody knows. No-one. Not a single soul. Not Dave the sales bloke, Sandra the receptionist or Silly Sally the cleaner. Rolex UK themselves don't find out until a few days before it's announced here, and historically, as has been said, the 1st of a month is the date the prices are rolled out., Therefore notice would theoretically have to have been given by today, and it doesn't appear to have been.
Passed through T5 tonight, no steel sports models to be seen.
I'm thinking about setting my alarm for midnight to check this has happened. Just one problem, which time zone will be the midnight be set to?![]()
Rolex increase watch
00:12 - No price increase
Have we got the year right?!![]()
Given exchange rate changes, it's quite surprising that the prices have not been adjusted by now.
Perhaps Rolex are waiting to see if exchange rates alter again (in either direction). This would not be unlikely imo. It is also worth considering that Rolex may be happy with massively accelerated sales within the UK for the time being. It's not like it's losing them any money.
Someone over on TRF claims to have purchased 4 pieces yesterday as he was told of an increase today. I wonder if he will be somewhat disappointed if this hasn't happened and he was lied to by a speculating AD.
Someone's taking the piss over in Rolexland.
I think and hope for his sake that he is but no doubt there will be people out there who swallow the AD speculation and panic buy. It's really not that surprising there is no increase if volume is up.
Well that's that, shall we all start getting exited by the iPhone's 7th coming?
One needs to take a wider, world view as Rolex does. Sales here have increased only because our currency has recently devalued against many others and so Rolexes here, until prices change, are effectively very cheap for alien buyers. Internationally, no more watches are sold but the return to Geneva in Swiss Francs is lower.
I'm not an AD. I'm still saying a price rise is a certainty and if betting would double my stake with each month that passes.
Haywood
It's so true. This is what I wrote a short time ago on another thread:
'Same here. Walked past a Watch Gallery store in London and they are flooded with DJs and very little by way of SSs. It's frightening how many DJs they had and speaking briefly to the Sales Associate inside, they're not being snapped up that quickly.
I wonder how long ADs hold on to these sorts of models for until they start to flog them off to the grey market?'
It is sad though that only a price increase would see supply of greater variety of models pick up.
It is odd, I agree. People do seem to want higher prices, which, in the longer run, will effect them. Unless they never buy again.
The only possible reason for the delay by Rolex could be the deliberate use of the U.K. As a place to 'dump' thousands of watches without officially allowing a reduction in price. Which, if true, would suggest that Rolex does have too much stock, which it needs to sell. Once they have used& the UK as the place where the world can buy watches really cheap, they will rebalance prices.
All sounds improbable I know, but what other explanation is there?
It's all speculation at the end of the day, but they could well be enjoying the increase in sales it has inevitably caused. There's no doubt the UK is a big market for Rolex. If the margin on the increased number of watches sold is higher than the loss of revenue from the fx movement - they are cashing in. Maybe they're seeing how long it lasts before rushing to kill off the sales increase.
THE SKY IS FALLING!
I like Paskinners thinking on this, especially in light of Richemonts recent news. It would make sense for Rolex to maintain sales, regardless of origin, so as not to spook the market by issuing a worldwide price reduction to shift (potential) over-production.
Groundhog Day... ;)
3rd September.
lol at this whole thread
Can we get the October 'Rolex price increase' one started now?
It already has!
I take my hat off to those who claim to be in the know, are consistently wrong and yet seem to feel no shame or embarrassment.
Some may call it a disability; I call being so thick-skinned a life skill. I salute you.
My industry contact did tell me about 3 days ago that the price increase would not now be happening on September 1st-
Oh dear. OH dear. Oh dear!
So will it happen in October now?
It would be nice if some BLNRs at list came out to play but I suspect that's wishful thinking.
My industry contact told me that the printers that do the instruction booklets for stainless steel models are unserviceable and hence ADs have been instructed not to sell anything.
This reminds me of being at school............there was always one smartarse who 'knew a secret' and enjoyed telling everyone that he knew. Eventually everyone realised he was bullshitting and trying to look smarter than the rest of us, so the next time he did it he got his knackers kicked.
I met similar people at work; always claimed to know the latest rumour from a reliable source, and usually they were wrong. Sometimes wonder if these people cannot tell the difference between fact, opinion and pure conjecture, I genuinely believe there are (otherwise intelligent) people on this planet who cannot tell the difference, they hear what they want to hear.
On this occasion even the font of all Rolex knowledge, of the few people I`d take notice of, got it wrong.........If Haywood Milton doesn`t know then no f****r knows!
Posing the question on a forum like this is silly (I got called a dick for making this point....still waiting for an apology, Speedie) because no-one knows! The few people who do find out at short notice would be unwise to share the info and risk incurring the wrath of Rolex, so the chance of getting a heads-up is nil.
Anyhow, what would folks do if they did find out? Anyone thinking of buying should buy now, regardless; eventually prices will go up (but discounts may increase too?) so every day the prospective buyer delays is one day nearer the price rise. Would having this info change anyone's actions?
If I seriously wanted a sports Rolex I`d buy one now, and I`d be prepared to travel a few miles to find an AD who had one in stock. I suspect there's a 'London effect' here; if folks don`t see these watches in the London/home counties ADs they assume they're hard to source....which may or may not be true.
Paul
While wiping some egg from my face, all that others and I have done is get the exact date wrong. The logic is sound and a UK price rise remains imminent.
Thankyou for the compliment Paul.....but for the expletive I might have added that to my testimonials page!
H